Senior Integrated Digital Strategist (FMCG)
❗️We are looking for an experienced Digital Strategist to develop an integrated digital strategy for the relaunch of our client's product.
The goal is to build a full-funnel strategy that increases brand awareness, drives product trial, and supports measurable business growth.
Responsibilities:
- Develop a full-funnel digital strategy (Awareness — Engagement — Conversion).
- Define the role of key channels: Meta, TikTok, YouTube, Google Display, E-commerce, etc.
- Create content pillars and messaging for different audience segments.
- Develop an influencer strategy, including creator selection and collaboration approach.
- Propose conversion mechanics (digital sampling, landing page, retargeting).
- Build campaign phases (Pre-launch, Launch, Sustaining).
- Define KPI framework and reporting metrics.
Requirements
- 5+ years of experience in Digital Strategy or Integrated Marketing.
- Experience with FMCG or consumer brands.
- Strong knowledge of social media, performance marketing, content, influencer marketing, and customer journeys.
- Experience developing integrated launch strategies and pitch proposals.
- Agency experience is preferred.
- Experience in African or emerging markets is a plus.
