Your main tasks will be:

• Own the ad monetisation strategy and execution across web and mobile apps.
• Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements.
• Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue.
• Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements.
• Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads.
• Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies.
• Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts.
• Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes.
• Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience.
• Work with Data to build reporting dashboards and monitor key ad monetisation metrics by platform, brand, country, placement, app version, and user type.
• Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners.
• Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management.
• Provide weekly reporting, insights, and recommendations to leadership.

We expect from you:

• Advanced hands-on experience with Google AdMob
• Advanced hands-on experience with Google Ad Manager
• App ad mediation setup and optimisation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation
• Web ad monetisation, including ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation
• Strong understanding of key ad metrics:
• Ad requests: Match rate / fill rate, Show rate, Impressions, eCPM, CTR, ARPDAU / ARPU, Revenue per session, Impressions per user, No-fill rate, Ability to diagnose revenue drops and technical ad issues
• Experience with ad formats: Banner ads, Interstitial ads, Native ads, Rewarded ads, Web display ads
• Experience with consent management, privacy requirements, GDPR/CCPA considerations, and ad personalisation settings
• Understanding of SDK implementation, mediation adapters, app release impacts, test ads, QA, and debugging tools
• Ability to write clear implementation requirements for Engineering
• Reporting and analysis skills using tools such as Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar
• Experience running A/B tests or controlled experiments for ad placements, frequency caps, and monetisation changes
• Understanding of subscription businesses and ability to balance ad revenue against subscription conversion and retention

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.