What is important for us in this position:
- Higher education in Journalism, Public Relations, Media Communications, Philology, Marketing, or Management. Additional specialized training in PR, Corporate, Media, or Digital Communications will be an advantage.
- At least 5 years of experience in PR, corporate communications, or journalism.
- Mandatory practical experience with digital and technology agendas: in a technology company, BigTech, a specialized PR agency, or a technology/business media outlet.
- Experience in independently developing and implementing PR strategies and comprehensive communication campaigns for digital products, technology directions, or major projects.
- Experience in communication support for product launches, partnerships, research, and special projects.
- Deep understanding of the principles of operation of federal, business, industry, and technology media, and a well-established pool of professional contacts among journalists and editorial offices.
- Understanding of the current information agenda and key trends in digitalization, educational technologies, and artificial intelligence.
- Understanding the specifics of promoting digital products and technology companies, key market players, and the mechanisms for shaping the technology agenda.
- Ability to delve into business and product tasks and translate them into communication strategies: define target audiences, positioning, communication channels, information triggers, and performance indicators.
- Ability to work in conjunction with business, marketing, product, and communication teams, identify the communication potential of products, and turn it into relevant information triggers.
- Strong skills in preparing expert materials, working with spokespersons, and shaping the information and media agenda.
- Experience interacting with the communication teams of large technology companies and relevant government structures will be an advantage.
- Proactivity, independence, and strategic thinking: we need a specialist who can independently manage a direction, not just implement assigned tasks.
- Willingness to work in a compact structure and take on the full cycle of communication work – from understanding the task and developing a strategy to its implementation and evaluation of results.
We set the following tasks for the candidate:
- Develop and implement the PR strategy for the digital and technology directions of FSUE "Prosvescheniye" taking into account business objectives, product priorities, and the overall communication strategy of the company.
- Formulate and develop the company's information and expert agenda in the areas of digitalization, educational technologies, artificial intelligence, and digital transformation of education.
- Provide PR support for digital products, technology projects, and strategically important company initiatives.
- Develop and implement communication campaigns for product launches, partnerships, research, and special projects.
- Build systematic work with federal, business, technology, and industry media: form a pool of journalists and editorial offices, develop long-term working relationships, initiate publications, comments, and interviews.
- Develop media plans and ensure the implementation of the information agenda for key digital and technology areas.
- Prepare and edit press releases, expert articles, comments, interviews, talking points, and other materials for external communications and spokespersons.
- Work with company spokespersons: identify expert potential, formulate topics and positioning, prepare spokespersons for comments, interviews, and public communications.
- In collaboration with product, marketing, and business teams, identify the communication potential of products and projects, formulate PR tasks, and find relevant information triggers.
- Coordinate communication work with partner PR teams and participants of joint projects.
- Build and maintain professional relationships with the communication teams of technology companies and other key partners.
- Monitor the information field, track changes in the technological and industry agenda, and promptly suggest new communication opportunities.
- Analyze the effectiveness of PR activities and prepare proposals for developing the communication strategy and strengthening the company's presence in the federal, business, and technology media landscape.
- Independently manage projects and communication campaigns within the direction, ensuring a full cycle of work – from task setting and strategy development to implementation and results evaluation.
We offer you:
- Official employment on an indefinite employment contract;
- Fully official salary and semi-annual bonuses based on performance results;
- Office in the center of Moscow (m. Novoslobodskaya/Mendeleevskaya/Dostoevskaya);
- Voluntary medical insurance (DMS) after the probationary period, including dental care;
- Corporate training – trainings, conferences, professional development courses;
- Internal system of flexible benefits, employee motivation, and bonuses – Benefits Cafeteria;
- Corporate benefits program with partner discounts – Primezone;
- Corporate gym;
- Rich social and corporate life: corporate events, holidays, festivals, sports, and charity activities.
