Lead Creator-Copywriter

Company: Target Insight (Rise Adv LLC) Location: Moscow Salary: from 150,000 to 250,000 RUR Experience: 3 to 6 years

We are an advertising agency. We are looking for a strong creator-copywriter who can come up with ideas and write equally well.

A significant part of the work will be related to SMM for one of the agency's key brands. In parallel, there will be other client projects, the agency's own platforms, and the development of our SMM direction.

We need not just a text writer or an SMM manager. We are looking for someone who can independently find an idea, formulate it, turn it into a strong text or a complete creative concept, and bring it to implementation together with the team.

Important: we do not consider full remote work or work from other cities. The salary range in the vacancy is for a 5/2 office schedule. Hybrid is possible: for the probation period (1 month) - at least 3 days in the office; then - at least 2 days in the office plus 1 day as needed (tenders, project brainstorming); the remaining 2-3 days - remote, as a full workday, not a day off. With a hybrid model, the salary is lower than with a 5/2 office schedule.

Responsibilities

Texts and Content

• write texts for social networks: posts, Reels, Stories, announcements, scripts, and other formats;

• work with texts for client and internal agency projects;

• delve into brands and find their own language and presentation for each;

• edit and enhance texts;

• participate in the development of content plans;

• come up with topics, sections, formats, and mechanics;

• generate content ideas, not just write based on a ready-made assignment;

• lead the creative part of content work;

• participate in the development of the SMM direction and the agency's own platforms.

Creative

• develop creative concepts for events and brand activations;

• come up with special projects, integrations, and communication mechanics;

• participate in the development of ideas for client proposals;

• participate in and lead brainstorming sessions;

• develop ideas from the first sketch to a complete concept;

• formulate and package ideas so that they can be presented to the client and implemented.

Requirements

• experience as a copywriter / creator for at least 5 years;

• strong command of the Russian language and sense of style;

• ability to write independently from scratch;

• ability not only to develop a ready idea but also to come up with it;

• ability to find several fundamentally different solutions to one problem;

• experience in creating texts for social networks and understanding the specifics of different formats;

• understanding of advertising, SMM, and brand communications;

• good exposure to advertising, branding, social networks, and modern communications;

• ability to work with both an individual text and a large creative idea;

• ability to argue for your decisions and lead the creative process;

• portfolio with real work examples.

Experience in an advertising, creative, or SMM agency will be an advantage.

AI and other modern tools can be used in work. However, it is fundamentally important for us that you can write, edit, and come up with ideas yourself. AI should enhance professional skills, not replace them.

Conditions

• work in an advertising agency with large client and own projects;

• opportunity to influence content and creativity, not just execute ready-made tasks;

• a combination of constant work with brands and diverse creative tasks;

• participation in the development of the agency's SMM direction;

• income level: 150,000–250,000 ₽ depending on the candidate's experience and level, as well as the work format;

• work format and schedule are discussed. Full remote, work from other cities, part-time employment are not possible. Hybrid and office work.

Selection Process

Along with your application, please send your portfolio. It is important for us to see not only texts but also ideas: SMM projects, advertising concepts, events, activations, special projects.

If a project was team-based, indicate which part of the work you were personally responsible for.

After reviewing the portfolio, we will offer a test assignment similar to the actual tasks of the position.

Two things are important to us: how you write and how you come up with ideas.

Skills: Text writing, Copywriting, Scriptwriting, Creativity, SMM