Hello everyone! We are looking for someone to take on CRM/Retention and CRO (website conversion).
Location: Outside of the Russian Federation and the Republic of Belarus
What will you be doing?
CRM & Retention
- Build and improve lifecycle communications: welcome, abandoned cart, browse abandonment, post-purchase, replenishment, winback.
- Database segmentation, personalization, RFM/cohorts, triggers.
- Control deliverability: domain reputation, spam/promo, database cleaning, warming up, frequency.
- Plan the CRM calendar of promotions and launch campaigns (email/SMS — through our channels).
- Improve retention metrics: repeat rate, LTV, churn, share of returning customers.
Conversion (CRO)
- Improve the conversion of key pages: homepage, category, product detail page (PDP), cart, checkout.
- Formulate a hypothesis backlog, conduct A/B tests, calculate the effect, and scale successful solutions.
- Improve upsell/cross-sell, bundles, and post-purchase offers.
- Work with UX and content factors: offer, trust, speed, page structure, copywriting.
Analytics and Processes
- Set up a clear reporting system: key metrics, dashboards.
- Work with product/dev/design teams: task definition, prioritization, implementation control.
- Participate in the formation of a growth strategy through LTV and conversion.
What is important
- E-commerce experience: CRM/retention and/or CRO from 2–3 years (ideally — both areas).
- Ability to work with funnels and unit economics: CR, AOV, LTV, CAC, margin.
- Ability to write clear technical specifications and manage tasks with the team (design/development/analytics).
Will be a plus
- Experience with CDP/ESP (Klaviyo / Omnisend / Iterable / Braze and similar), woocommerce, GA4, GTM.
- Experience with SMS and recommendation blocks (upsell/cross-sell).
- Experience in international markets.
What we offer
- Remote work in a stable company: 7 years in the market, 90 people.
- Area of responsibility with direct impact on revenue (conversion + repeat purchases).
- Fast hypothesis testing and access to team data/resources.
- Competitive salary (discussed based on experience) + bonus/performance based on KPI (by agreement).
How to apply
Please send:
- CV
- a brief description of your experience (which stores/markets),
- 2–3 case studies: growth in retention/LTV or improvement in CR (pre/post numbers),
- what tools you used.
