Must-Have Hard Skills

First 3 months

• Audit and rebase tracking setup — validate signals, server-side events, SKAN mapping.
• Take full ownership of paid marketing from the CMO.
• Launch 6–8 structured experiments on key levers (geo mix, keyword maps, creative variants, LP performance).
• Rebuild the CAC→LTV growth model and budget allocation framework.
• Establish a consistent reporting cadence and live dashboards for key funnel metrics.

6 months

• Deliver steady turnover growth of +$6–8M/month via acquisition and conversion optimization.
• Implement server-side tracking and a trustworthy analytics environment.
• Show measurable ROAS improvement and lower CAC.
• Successfully manage contractors and improve operational speed and quality.

12 months

• Achieve Paybis’ goal of +$11M monthly B2C turnover increase.
• Build a scalable, automated performance marketing engine with in-house capabilities.
• Be recognized as the company’s authority on paid acquisition, analytics, and ROI optimization.

Nice-to-Have Competencies

• Experience integrating crypto-native tooling (Chainalysis, TRM) for risk-aligned targeting.
• Hands-on exposure to AI-driven optimization — creative generation, bid automation, clustering insights.
• Experience in B2B paid plays (LinkedIn, ABM, programmatic) integrated with sales funnels.
• Experience building landing systems (CRO, component libraries, experimentation infrastructure).
• Prior experience hiring and scaling in-house performance teams.

Critical Soft Skills

• Bias to impact: Focus on high-ROI experiments; retire underperformers quickly.
• Analytical precision: Makes decisions through data, not intuition.
• Resilience & speed: Operates effectively in a fast-moving, high-stakes environment.
• Collaborative mindset: Partners seamlessly across Product, Data, and Compliance.
• Solution-oriented: Brings fixes, not just issues — proactive and decisive.
• Autonomous & accountable: CMO acts as a coach, but the role demands independent ownership.
• Adaptability: Handles the realities of crypto advertising, privacy regimes, and policy changes gracefully.