Capital.com operates across five regulated jurisdictions, each with different rules, different cultural realities, and different payback timelines for every marketing dollar. We built this role to own MENA's commercial outcomes without creating the shortcuts that eventually damage trust, brand integrity, or regulatory standing. You'll hold the budget and the results, but not the brand rules, the channel standards, or the behavioral guardrails. Those belong to centrally governed Centres of Excellence, and the job is delivering strong regional performance while operating inside that system, not around it.

Responsibilities:

Own regional commercial outcomes across all marketing-driven revenue streams, with accountability measured over quarters, not weeks.
Allocate the regional marketing budget across approved channels and initiatives, making trade-offs with clear rationale rather than reactive pressure.
Prioritise what matters for the market within global constraints, including the discipline to deprioritise opportunities that look locally attractive but carry systemic risk.
Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in close coordination with central Centres of Excellence, who retain authority over execution quality, standards, and risk.
Track local brand health and digital reputation metrics as managed assets, acting on what they reveal before the numbers become a problem.
Escalate regulatory, cultural, or reputational risks early and factually to the CMO and relevant CoE leads, before they become crises you're explaining rather than signals you flagged.
Absorb commercial pressure without passing it downstream or externalizing it through risky brand, media, or partner behavior.
Lead a small regional marketing team where market scale and complexity demand it.

Requirements:

Industry Knowledge

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