Head of Marketing

Company: OSON
Location: United Arab Emirates
Employment type: FULL_TIME

What if you were offered not to promote a finished product, but to create a growth story for an international fintech from scratch? We at OSON Holding are building a new generation of financial services for the MENA and Central Asian markets and are looking for a Marketing Lead who will help turn ambitious ideas into real products, users, and a large-scale business. We are looking for someone who understands how to turn a new product into a recognizable brand and first users into sustainable business growth.

🌍 What you will do You will be at the forefront of launching new international OSON products and responsible for ensuring they find their users in the UAE and MENA markets.

📈 Go-To-Market Strategy

• Development of a strategy for entering new markets
• Product positioning
• Research of clients and audience segments
• Planning and launching marketing campaigns

🌍 Brand & Communications

• Development of the international OSON brand
• PR and external communications
• Interaction with media and industry platforms
• Company reputation management

🚀 Growth Marketing

• User acquisition and retention
• Digital and Performance Marketing
• Development of referral and retention mechanics
• Acquisition funnel optimization

📱 Product Marketing

• Collaboration with the Product team
• Product packaging and promotion
• Research of user needs
• Preparation for the launch of new features and services

🤝 Partnership Marketing

• Joint marketing activities with partners
• Development of presence in the fintech community
• Organization of events and strategic communications

Our expectations ✔ 5+ years of marketing experience ✔ Experience in fintech, banking, payments, or digital products ✔ Practical experience launching new products to market ✔ Deep understanding of digital acquisition and mobile applications ✔ Fluent in Russian (mandatory) ✔ English language proficiency for working in an international environment ✔ Experience in MENA markets will be an advantage