Manager, Ads Finance & Strategy, EMEA
Company: Netflix
Location: Berlin, Germany
Employment type: FULL_TIME
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Role Overview
We are looking for a Manager for the Ads Finance & Strategy team, based in Germany to act as the strategic partner to the Ads Sales business. This role partners with the Ads Sales country lead and broader leadership to define the long term ads strategy for the DACH markets, translate it into actionable annual and multi‑year plans, and advise local Ads leadership on market positioning, strategic initiatives, and growth priorities.
Key Responsibilities
- Build a comprehensive, forward‑looking view of the German, Austrian and Swiss advertising markets— trends, regulations, competitive landscape, agency and advertiser dynamics — and identify long‑term growth opportunities across verticals, segments, formats and partner ecosystems.
- Partner with the German Ads Leadership and cross-functional teams to launch the ads business in Austria and Switzerland.
- Partner with FP&A and the wider Finance & Strategy team to lead a long‑term annual planning process for the DACH markets, covering market sizing, targets, investment cases and pricing/deal strategy aligned to long‑term revenue goals.
- Support business cases for major DACH initiatives (e.g., new product launches, key partnerships, new sales motions) with structured analysis and clear narratives.
- Continuously monitor and interpret industry trends, competitive dynamics, customer behaviors, and regulatory shifts to anticipate market changes, assess their impact on our business, and translate external signals into clear, actionable strategic recommendations for both long‑term strategy and near‑term decision‑making.
- Partner with Ads Leadership and Business Operations team in shaping the go‑to‑market strategies for the market, defining how we differentiate and position our ad solutions vs. global and local competitors.
- Turn data into clear, actionable recommendations: lead monetization and yield analysis (CPM trends, inventory delivery, portfolio monetization), support pricing and deal decisions, and develop standardized reporting that informs weekly trading, quarterly business reviews and leadership updates.
- Serves as the primary Finance & Strategy counterpart for the DACH Sales leadership and cross‑functional partners (Market Planning & Operations, Product, Marketing, Policy); facilitate alignment on strategic priorities and represent the perspective of the DACH markets in global forums.
What We're Looking For
- 7 or more years of experience, ideally in management consulting, media strategy, or ad‑tech (or equivalent relevant experience)
- Good knowledge of the streaming advertising and ad‑tech ecosystem; familiarity with programmatic, SSP/DSP relationships and auction dynamics is a plus.
- Strong analytical and problem‑solving skills: able to structure ambiguous problems, build financial models, size opportunities and synthesize insights into clear recommendations.
- Experience influencing senior stakeholders without direct authority.
- Effective communication skills, including strategic narrative building and executive‑ready presentations (strategy memos, leadership decks).
- Proficiency in German and English, including written and verbal communication, to collaborate effectively with local and global partners.
- Ability to make decisions autonomously within an aligned strategic framework.
- Bachelor's or master's degree with emphasis on quantitative coursework; or equivalent practical experience; MBA a plus.
