Online cinema Ivi is looking for a Director of Strategy for Advertising Business

How things work at Ivi:

• They communicate in Pachka, and use Jira as a task tracker
• They try to automate routine operations using bots
• They hold regular one-on-one meetings for development and feedback exchange

In the Ivi team, you will:

• Develop and implement a long-term strategy for the platform's advertising monetization
• Product expertise — understand the advertising product from technical implementation to user experience
• Responsibility for the advertising product and analysis of product metrics
• Develop and implement new advertising formats and products
• Analyze the market, monitor competitors, track trends, identify growth points
• Represent the company in external platforms — speak at industry conferences, participate in client meetings
• Work with key clients and build long-term partnerships with them
• Form, develop, and motivate a team

Ivi's expectations from the candidate:

• Higher education (marketing, economics, management)
• Work experience in the advertising/media/digital sector — from 5 years
• Deep understanding of the advertising market (especially video advertising, OTT)
• Understanding of product metrics, advertising effectiveness metrics, and the ability to link them to business indicators
• Strategic thinking, experience in developing and implementing new advertising products/formats
• Ability to work with big data: understand the principles of dashboard construction, proficient with analytical tools
• Public speaking skills, high-level negotiation skills
• Developed leadership qualities, high responsibility, and results orientation