Analytics Developer for Advertising, Yandex Go

Yandex Go is a multi-service application that combines popular urban services: taxi, food and grocery delivery, car, scooter rentals, etc. Millions of people in dozens of countries use the app daily to solve various tasks within a single interface.

The team is developing a next-generation advertising platform right inside Yandex Go. The primary task of analytics in this project is to help the advertising platform grow and develop without compromising the quality of the user experience.

What tasks await you

Increasing monetization efficiency You will be analyzing the monetization potential of advertising products and finding effective ways to sell traffic within the platform. This is a complex and interesting task at the intersection of Data Science and economics: you will need to work with huge volumes of data, test and optimize pricing, and forecast revenue.

Product launches Your work will directly impact the experience of millions of users: advertising in Yandex Go is a noticeable part of the product. You will participate in the full cycle of launching new formats, research data and identify patterns in it, propose optimal solutions to the business, and plan and conduct A/B experiments. It's important not only to measure commercial benefit but also to understand how different ad formats affect user behavior, improve or worsen the perception of the application.

Working with advertising quality metrics One of the key tasks of the analytics team is developing and improving advertising quality metrics. We strive to show user-relevant offers, maintain a high-quality user experience, and avoid the effect of being oversaturated with ads. You will need to devise approaches to account for advertising saturation in the product. This is an interesting creative task requiring proactivity, an understanding of the product and user behavior, and extensive experimentation.

More about analytics at Yandex — in the channel Yandex for Analytics

We expect you to

• Have worked as a data analyst, product analyst, advertising analyst, or commercial analyst for the last two years
• Have experience with DataLens, Tableau, or other BI systems
• Have a working knowledge of one of the SQL dialects
• Can clearly communicate research results and argue your point of view convincingly
• Know how best to present data to make it easier for the business to make decisions