Advertising Analytics Lead for Lavka

Advertising Analytics Lead for Lavka

Yandex Lavka is a quick-commerce delivery service. Our product analytics team works on various processes within the Lavka app to improve both user experience and business economic performance.

What tasks await you

Analytics Team Leadership You will act as a technical and functional lead for the direction: forming, developing, and strengthening the team, interacting with stakeholders from business, product, and development, building effective communication, and establishing a process for prioritizing and evaluating advertising projects.

Advertising Effectiveness Analytics You will analyze advertising campaigns, finding a balance between advertiser revenue and increased product sales for users. For non-standard formats (special projects), you will need to devise metrics to highlight the profitability of the offer for the advertiser and, after the campaign, determine how effective it was.

Optimizing Advertising Sales and Developing New Tools To fill unsold advertising inventory, we can offer advertisers discounts on placements. You will determine the optimal discount level to start an auction, attracting more advertisers and avoiding fraudsters looking for lucrative offers.

A/B Testing New Advertising Tools You will conduct experiments to evaluate new advertising placements within the app. You will also analyze how effectively ML algorithms work in these processes.

Learn more about analytics at Yandex — in the channel Yandex for Analytics

We expect that you

• Have managed an analytics team
• Think critically, love finding and solving problems
• Have worked with SQL and Python
• Have created visualizations on dashboards in DataLens, Tableau, or Superset
• Have a good knowledge of mathematics and statistics
• Can see the meaning behind the numbers and find the causes of phenomena