Advertising Analyst for Lavka

Advertising Analyst for Lavka

Yandex Lavka is a fast delivery service for goods. Our product analytics team works on various processes within the Lavka app to improve both user experience and the business's economic performance.

What tasks await you

Advertising revenue forecasting You will forecast future revenue from advertisers to monitor plan fulfillment. You will also calculate uplift modeling to increase product sales through advertising promotions.

Advertising effectiveness analysis You will analyze advertising campaigns, finding a balance between revenue from advertisers and increased product sales for users. For non-standard formats (special projects), you need to devise metrics to highlight the profitability of the offer for the advertiser and, after the campaign, determine how effective it was.

Optimization of advertising sales and development of new tools To occupy unsold advertising inventory, we can offer discounts to advertisers on placements. You will determine the optimal discount level to start an auction, attracting more advertisers and filtering out fraudsters looking for good deals.

A/B testing of new advertising tools You will conduct experiments to evaluate new advertising placements within the app. You will also analyze how effectively ML algorithms work in these processes.

Learn more about analytics at Yandex — in the channel Yandex for Analytics

We expect you to

• Have worked with advertising tools on Wildberries, Ozon, Yandex Direct, Avito, and other platforms
• Have knowledge of A/B testing fundamentals
• Have conducted full-cycle A/B tests
• Be able to write complex SQL queries
• Program in Python