📍__Twinby__
The team is eagerly awaiting someone who will build a user communication system and take responsibility for its development.
Initially, this will be a solo role, but as the team grows, there are plans to transition into a Team Lead position, involving hiring and managing a second CRM Marketer.
Responsibilities:
- Set up Mindbox, which is currently being implemented, segment the database, and launch triggered and mass communications.
- Work with subscriptions: increase conversion to purchase and renewal, retain users, and grow LTV.
- Develop onboarding and engagement scenarios that help users interact more actively with the app, communicate, and find matches.
- Analyze campaign effectiveness, calculate ROI and ROMI, and assess CRM's contribution to revenue.
- Collaborate with data engineers, development teams, analysts, and product managers.
Candidate Profile:
- At least two years of experience in CRM marketing or loyalty marketing in-house.
- Practical experience working with Mindbox.
- Understanding of CJM, onboarding, retention, and how to connect communications with business results.
- Experience with subscription services. If this experience is lacking, strong e-commerce background and the ability to calculate CRM effectiveness will be considered.
- Independent individuals interested in building a system from scratch.
📍__Fully remote position.__
📱 Tatyana recruiter contact
