In a Major Bank, we are looking for a CRM Campaign Launch Analyst to help scale operational processes and launch more quality communications for clients.
You will learn:
- To work with a large amount of data;
- To launch large-scale campaigns for millions of users;
- To understand performance metrics and the business value of communications;
- To create a quality customer experience that is actually read, clicked on, and used for decision-making.
Tasks:
- Preparation and launch of secondary campaigns in the bank's digital channels (mobile application, email campaigns, telemarketing) - setting up campaigns within the communication plan, agreeing on selection criteria and target segment, supporting the process from idea to launch;
- Support for existing campaigns: making changes, identifying and correcting errors;
- Timely diagnosis and elimination of emerging malfunctions at all stages of the campaign preparation and execution cycle;
- Development and implementation of measures aimed at increasing the effectiveness of target campaigns: analysis of information in data marts for sufficiency for conducting a campaign, formulation of requirements for refining data marts; Generation of ideas, hypothesis testing, conducting A/B tests aimed at improving target indicators and increasing efficiency.
What we expect from the candidate:
- Knowledge in the field of CRM marketing;
- Understanding of digital communication tools (banner, landing page, stories, pop-up, push);
- Understanding of CRM sales tools (segmentation, clustering, propensity models, types and kinds of CRM campaigns);
- Knowledge of sales tools for online and offline channels;
- Understanding of the sales funnel in offline and online;
- Experience in developing and launching campaigns;
- Understanding of data analysis basics, ability to work with numbers;
- Experienced Excel user;
- Excellent SQL knowledge: writing and optimizing complex queries;
- Experience with Teradata / SAS/ Siebel CRM/ Python is a plus;
- Technical/economic education (preference for IT: databases and data banks).
From us:
- Employment according to the Labor Code of the Russian Federation (negotiable);
- Work will be in the office (hybrid, no remote)!!!
- Work in an accredited IT company;
- Adaptive business processes within the company;
- Sufficient degree of independence in decision-making;
- An excellent opportunity to create products used by millions of people together with a professional team;
- Extended voluntary medical insurance (DMS);
- Comfortable workspace, necessary equipment.
