Director, Social Media

Location: Los Angeles, California Department: Marketing Job Type: Full Time

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment.

Where you’ll work:

This is a hybrid role in the West Hollywood office and requires in-office collaboration three times per week.

In this role you will:

• Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
• Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities.
• Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.
• Lead the creation of thumb-stopping, conversation-driving social content across all platforms.
• Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
• Oversee creator collaborations, influencer strategy, and social-first partnerships.
• Build a rigorous analytics discipline across platforms
• Use data to guide content decisions, trend identification, resource allocation, and optimizations.
• Build and maintain reporting dashboards for leadership visibility.
• Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
• Foster a culture of creativity, experimentation, accountability, and continuous improvement.
• Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
• Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling.

You'll need:

• 8–10+ years of experience in social media strategy, content leadership, or digital marketing.
• Demonstrated success owning social strategies for challenger brands.
• Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
• Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
• Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
• Exceptional people leadership skills with experience managing and growing teams.
• A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.

As a full-time employee, you'll enjoy:

• Flexible Vacation, 10 annual Sick Days
• Time off to volunteer and charitable donations matching
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health; paid concierge medical membership, pet insurance, ClassPass, Active&Fit Direct fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder

Salary Range:

$225,000 - $245,000 a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Inclusion at Tinder

We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.