What You'll Bring

• Proven track record (4–5+ years). At least 4–5 years in performance creative marketing, user acquisition, or short-form content direction within high-volume, creative-heavy industries (mobile gaming, consumer apps, or fast-paced DTC/agencies).
• A portfolio of winners. Not just a portfolio: a track record of scaling campaigns. You can point to concepts you conceived and directed that hit real scale and drove business growth, and speak to how they performed.
• A results lens. You look at creatives through the lens of outcomes, not just aesthetics, with a solid command of the metrics that matter, hook/thumb-stop rate, CTR, CPI, ROAS.
• Scientific creative testing. You know how to isolate variables — systematically testing hooks, visual styles, pacing, and CTAs with structured frameworks (e.g. matrix testing) to find statistical winners without burning budget.
• AI production obsession. Genuinely obsessed with Gen-AI and workflow optimization. You've actively built tools like ComfyUI, Runway, Kling, or ElevenLabs into a daily production engine — cutting asset-generation time and multiplying variations — not just tried them.
• Market intelligence. Command of market-monitoring and competitor-analysis tools (Meta & TikTok Ad Libraries, Sensor Tower, and similar), or the ability to pick them up fast.
• Systems thinking. The instinct to turn messy creative workflows into clear, scalable systems, ideally with experience building pipelines or leading/mentoring creatives.
• Self-direction. You move without waiting for constant guidance and are comfortable operating in a fast-changing environment with no ready-made instructions.
• Craft foundation. Strong visual instinct — pacing, composition, and what makes a hook actually land — with a working command of tools like After Effects, Premiere Pro, and Figma.
• Communication. Clear, collaborative, and open to constructive criticism.

Nice to Have

• Experience leading a distributed or in-house creative team.
• Background in marketing automation or creative operations at scale.
• A portfolio of paid-social / UA creative you can speak to — bonus if you can speak to how it performed.

What We Offer

• The chance to work with a high-caliber, international team building category-defining products.
• Full-time contract with competitive salary.
• Private health insurance, a generous meal card, and transport support.
• Full visa & relocation support if you're moving to Barcelona.
• Annual learning & development budget for courses, tools, or events.
• Wellness perks, including gym support and mental health support.
• Free access to Codeway's suite of apps, and a top-notch office in the heart of the city.

Recruiting Process

Application → Recruiter Interview → Hiring Manager Interview → Case Study → Final Interview → Offer