vacancy #remote #job #marketing #ppc

We are looking for a strong PPC specialist to work with a product B2B SaaS company.

Linked Helper is an international B2B product for automating work in LinkedIn, outbound sales, and customer acquisition.

We are looking for a Google Ads / PPC specialist of Middle+ level with real experience in B2B SaaS in international markets. We are looking for not just an ad account operator, but someone who understands performance marketing, analytics, tracking, conversions, and knows how to systematically improve results.

What you will be doing:

• Managing and developing Google Ads in international markets: USA, Europe, other GEOs.
• Managing Search campaigns: brand, non-brand, competitor, feature/product-based campaigns.
• Working with semantics: collection, clustering, structure, negative keywords, search terms, expansion.
• Optimizing campaigns for real business goals: signup, trial, demo, purchase, subscription, quality leads.
• Setting up and controlling the accuracy of conversions in Google Ads, GA4, and Google Tag Manager.
• Troubleshooting issues with cookies, consent mode, attribution loss, tracking gaps, and data quality degradation.
• Participating in the development of server-side tracking and a more robust data transmission system.
• Working with GA4, Google Ads, GTM, BigQuery, Looker Studio / reporting.
• Analyzing data on campaigns, landing pages, countries, devices, queries, and traffic quality.
• Identifying causes of performance drops.
• Forming and testing hypotheses regarding account structure, bids, ads, landing pages, and conversions.
• Providing concrete recommendations to the team on landing pages, offers, tracking, and analytics.

What we expect from the candidate:

• 3+ years of experience with Google Ads.
• Experience in B2B SaaS, software, MarTech, SalesTech, lead generation, or similar digital products.
• Experience working with international markets, especially the USA and Europe.
• Deep understanding of Search advertising: match types, bidding strategies, quality score, auction insights, search terms, negative keywords.
• Understanding of the B2B SaaS funnel: trial, signup, activation, paid conversion, CAC, LTV, payback.
• Proficient in GA4, GTM, Google Ads conversions, enhanced conversions, audiences, remarketing.
• Understanding of cookie issues, consent mode, attribution loss, and limitations of client-side tracking.
• Ability to distinguish non-target traffic from traffic that can genuinely convert into customers.
• English B1 (you will need to work with semantics, ads, competitors, and analytics).

Our conditions:

• Project-based cooperation. Full-time employment will be required initially for launch and process setup. Later, the work format will transition to part-time. Employment options are negotiable.
• Fully remote work from anywhere in the world.
• Work in an international market: our key clients are located in the USA, Europe, and Latin America.
• Opportunity to influence paid acquisition, analytics, and growth approach.
• Decision-making without excessive bureaucracy.
• Competitive salary based on interview results.
• Fully Russian-speaking team.

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