Work format: remote Salary: up to $4500

We are Kadam — a high-load RTB Exchange product with 1 million requests per second at the input and up to 1 million requests per second to external systems. We process up to 1 million ad auctions per second! And we also have a great team of specialists who have learned to give honest feedback, calmly argue about work tasks, and are not afraid of productive conflicts. We have no place for swearing, backroom games, and other attributes of the past century. We know how to plan our work, celebrate results, and achieve set goals!

What needs to be done and what is expected: – Managing the product development team's backlog

• Forming requirements for formats (display/native/video/pops/push/in-page push/banner)
• Balancing monetization and user experience: frequency, refresh, latency, CLS, viewability.
• Conducting CustDev and in-depth interviews with publishers.
• Analyzing integrations: examining network/console, request parameters, typical implementation errors, reproducing problems.
• Improving the publisher onboarding process: from tag issuance to the first revenue (TTFR).
• Building publisher funnel metrics: integration → first request → fill → revenue → retention.
• Segmenting publishers, forming hypotheses, and testing.
• Close collaboration with related teams to build a common client communication strategy. In addition to development, this includes analytics, marketing, sales, finance, and teams of other holding projects.

Candidate expectations: – Over 3 years of PO experience (experience with CPA products/experience in AdTech is mandatory)

• Deep understanding of how traffic works on the publisher side
• Expertise in different formats (display/native/video/pops/push/in-page push/banner)
• Solid skills in describing requirements (PRD/spec/user stories) and working with a backlog.
• Experience with CustDev and interviews – Ability to back up ideas with numbers and understand product metrics – Ability to build communication with stakeholders – English B2