Title: Deputy Head of Marketing Department KERAMA MARAZZI
Company: Kerama Marazzi
Location: Moscow
Salary: from 200000 RUR
Experience: Over 6 years
Responsibilities:
- Develop a federal promotion plan and control its implementation in offline and digital channels
- Lead the development and execution of local marketing plans
- Identify, evaluate, and implement new promotion channels and tools at regional and federal levels
- Evaluate the effectiveness of marketing initiatives and control key performance indicators for operational areas
- Prepare regular analytical reports and presentations for management
- Analyze sales, profitability, inventory, and turnover by region; develop measures to reduce slow-moving stock
- Evaluate the quality of post-sales service and related services, manage feedback and reviews
- Manage the local content plan for social media, Yandex.Zen, Telegram channel, email newsletters, and other platforms
- Coordinate promotion through additional channels: geosevices, marketplaces
- Monitor and manage brand reputation in online reviews and ratings
- Participate in the development and control of special projects implementation
- Plan and conduct local events (presentations, promotions, exhibitions) to increase brand awareness and audience engagement
- Prepare technical specifications (TS) for marketing projects and service procurement
- Conduct briefings with contractors, analyze commercial proposals, present tender results to internal company clients, conclude contracts, and control their execution
- Temporarily perform the functions and powers of the Head of Marketing Department during their absence (vacation, illness): team organization, task and deadline management, representing the department to management and other company divisions
We expect:
- Higher education in marketing, advertising, or related disciplines required
- Work experience of at least 3 years in a large manufacturing company with a developed marketing department
- Stable work experience with employers (at least 3 years in one company)
- Proficiency in analytical methods, technical analytics tools, ability to formulate hypotheses, conduct research based on them, and implement changes
