Head of Marketing

Company: Azimut Yachts Russia Location: Moscow An international yacht company with 25 years of experience in the Russian and European markets is looking for a leader to reorganize and develop the existing marketing department. We are looking for a specialist with strong competencies in digital marketing, experience in developing marketing strategies, team management, and client acquisition in the premium segment.

• Audit of existing marketing, reorganization of the department and improvement of its efficiency
• Development and implementation of the company's marketing strategy
• Development of the digital direction: SEO, SMM, Google Ads, Yandex Direct, targeted advertising, lead generation
• Development of corporate websites, creation and promotion of social media channels, development of a content strategy
• Analysis of markets, client segments and competitors, identification of new opportunities for business development
• Implementation of marketing analytics, evaluation of the effectiveness of advertising channels and the quality of attracted clients
• Development and implementation of AI tools for marketing analytics, automation, and content creation
• Management of the team, contractors, and marketing budget

Experience: More than 6 years Key skills: Team management, Digital Marketing, Marketing analysis, Brand promotion, Marketing research, Strategic thinking, Marketing strategy development, Market analysis, Marketing communications, Marketing strategy, Marketing campaign planning, Strategic marketing, Business performance analysis, Business communication

• Experience in managing a marketing department and implementing marketing strategies
• Confident command of digital marketing tools: SEO, SMM, contextual and targeted advertising, lead generation, web analytics
• Practical experience in promoting high-value products or services, preferably in the premium segment
• Experience in building and optimizing marketing processes, managing teams and contractors
• Analytical and strategic thinking, independence in decision-making
• English language at the level of professional communication. Experience in the yacht industry is welcome, but not required

• We offer work in an international company with an existing team, the opportunity to influence the marketing strategy and business development, and direct interaction with management
• The work format, the candidate's location, and remuneration conditions are discussed individually