Portfolio Leadership

• Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing.
• Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives.
• Drive portfolio governance, investment allocation, benefits planning and future planning and prioritisation for the market.
• Influence global decisions by articulating market-level business value, competitive context, and commercial imperatives.

Local Digital Solutions and Market Needs (CCM)

• Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements.
• Execute local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams.
• Ensure all local solutions adhere to enterprise technology standards, security requirements, and long-term scalability.

Global Product Rollout – Senior Leadership

• Lead the deployment and scaling of global digital products within the market, ensuring readiness, compliance and operational fit.
• Escalate and resolve cross-market or cross-functional issues that impact delivery timelines, adoption or commercial performance.
• Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches.

Stakeholder Engagement

• Build trusted, senior-level partnerships across business leadership, Marketing, Sales, Finance and Digital functions.
• Translate market strategy and business requirements into actionable guidance for global product teams.
• Drive senior-level alignment and collaboration between the market and digital functions outcomes.

Product Adoption, Value Realisation and Performance

• Clear adoption and value KPIs to ensure impact is measurable.
• Ensure market insight feeds directly back into the global roadmap, thereby addressing real customer friction points and aligns with commercial priorities.
• Drive sustained adoption, optimisation and commercial utilisation of digital platforms and products across the market.
• Provide executive- level reporting on product performance, user engagement and value delivery.
• Identify and champion opportunities to improve customer experience, operational efficiency, and commercial outcomes.

Essential Experience, Job Requirements & Education

• Bachelor’s degree in marketing, Business, Digital, or Technology-related field required.
• Professional certifications in digital marketing, product delivery, or agile methodologies are desirable.
• Minimum 15+ years’ leading large scale multi-region digital transformations or digital change initiatives.
• Proven leadership of complex digital portfolio deployments within fast-paced or multi-market environments.
• Demonstrated success influencing senior executives and driving strategic alignment across multi-site global roles.
• Strong background in digital, marketing technology, customer experience, or digital product delivery.
• Practical experience leading local market implementation of global/regional digital platforms.
• Ability to translate customer/consumer insight into clear requirements and product improvements.
• Competence in digital analytics, customer journey mapping, and performance measurement.
• Demonstrated success working in matrix organisations with multiple global/regional stakeholders.
• Strong collaboration and communication skills with ability to influence at senior levels.
• Experience working with cross‑functional team structures (Marketing, Product, Technology, CX, Sales).
• Change management capability, including training, communications, adoption, and stakeholder readiness.
• Ability to convert complex concepts into actionable plans.
• Strong communication and presentation skills with leadership/gravitas.
• Self‑starter, able to operate independently and at pace.
• Resilient, adaptable, and comfortable navigating organisational complexity and has the ability to deliver and lead cross‑functional teams.
• Proactive, solution‑oriented, and effective under pressure.
• Proven ability to work in fast-paced global and cross-functional teams.

Travel Requirement: Up to 10% travel should be expected with this role

Relocation Assistance: This role is not eligible for relocation

Remote Type: This position is a hybrid of office/remote working

Skills: Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Sector, Using market research effectively, Writing skills