Head of Product Content Department

We are looking for a leader who can take the product content management function to the next level: build effective processes, develop the team, implement modern digital solutions, and make product content a competitive advantage for the company.

Responsibilities:

• Manage the product content function across all digital sales channels;
• Be responsible for the quality, completeness, relevance, and commercial effectiveness of product cards;
• Develop and evolve unified product presentation standards, ensuring a high level of customer experience;
• Manage the team, develop employee expertise, and build effective interaction with e-commerce, marketing, commercial, IT, and content production departments;
• Analyze the effectiveness of product cards (CTR, conversion, add-to-cart, returns, customer reviews, and other metrics) and implement solutions to increase sales;
• Develop a product data management system, participate in the implementation and development of PIM/PXM solutions, process automation, and digital transformation of the function;
• Utilize modern AI tools for automating content preparation, analytics, and improving business process efficiency;
• Formulate modern approaches to product presentation in fashion e-commerce, based on best market practices and customer needs.

We expect from the future colleague:

• Higher education. Additional education in e-commerce, digital marketing, product management, or management will be an advantage;
• At least 5 years of experience managing product content, e-commerce content, or a similar area;
• 3 years or more of team management experience;
• Practical experience in fashion retail, e-commerce, consumer goods, or working with marketplaces is mandatory;
• Deep understanding of the principles of building a commercially effective product card and customer journey in digital sales channels;
• Experience in developing product content standards, managing product data, and optimizing content processes;
• Practical experience with marketplaces (Wildberries, Ozon, Lamoda, etc.), understanding factors influencing ranking, conversion, and product card quality;
• Knowledge of SEO principles for product content and experience analyzing card effectiveness based on key business metrics;
• Confident command of Excel (advanced level), CMS/PIM/PXM systems, analytical tools, and modern digital services;
• Experience with BI, ERP, project management systems, as well as implementing automation and AI tools will be an advantage;

We are looking for a leader who:

• Thinks in business terms and views product content as a sales growth tool;
• Can make decisions based on data and analytics;
• Builds effective processes and unites cross-functional teams;
• Develops employees, maintains a high level of quality, and strives for continuous improvement;
• Is open to new technologies and uses artificial intelligence capabilities to improve work efficiency.

We offer:

• Employment according to the Labor Code of the Russian Federation, 5/2 schedule (from 9:30 to 18:00);
• Competitive salary (base salary and semi-annual bonus) and discounts up to 50% on the brand's products;
• Corporate English (in-person classes at the office with a teacher);
• Support from a corporate psychologist;
• Gifts for birthdays and for employees' children on New Year's;
• Loyalty program from the X-fit fitness club chain and KARO Film cinema chain;
• Participation in creating a sought-after product and developing the direction;
• Modern office in "A" business center (within walking distance of Park Pobedy/Fili/Bagrationovskaya metro stations);
• Equipped rest areas, a food zone with coffee, tea, and fresh fruit;
• Professional development, participation in international exhibitions;
• Work in a creative brand team and opportunities for growth.