in construction retail (HYBRID)
Citizenship - Russian Federation
Salary range: 220-240
Work format: hybrid, Likhachev Avenue, Moscow
Description: Online Marketing. We are an online marketing team. Expectations: understand the logic of calculating key performance indicators and create automated and reliable data sources for engineers. Be the first to find insights, anomalies, and opportunities for optimizing marketing investments in the available data. Participate in improving marketing effectiveness measurement: analyze attribution models, propose metrics, assist with A/B test design.
Tasks and responsibilities:
- Analyze business requirements and set clear technical specifications for data engineers for the development and maintenance of ETL pipelines.
- Validate data and accept work from data engineers, control quality.
- Analyze reporting: identify anomalies, investigate the causes of deviations, formulate and verify hypotheses.
- Create automated reporting on metrics.
- Conduct AdHoc research at the request of the marketing team to support operational and strategic decision-making.
- Design and provide analytical support for A/B tests to evaluate the effectiveness of marketing initiatives.
Requirements:
- Proficient knowledge of Python and its data analysis libraries.
- Advanced knowledge of SQL, experience in writing complex queries and optimizing their performance.
- Analytical mindset, independence, and proactivity.
- Ability to decompose complex business problems into measurable tasks.
- Independence and proactivity, flexibility, ability to identify business needs and gather/clarify requirements from business stakeholders.
Will be a plus:
- Experience with corporate DWH (Greenplum, ClickHouse, etc.), automation tools (e.g., Airflow), BI systems (Tableau, Power BI).
- Experience working in a marketing department and understanding of performance marketing metrics (CPA, CPO, ROMI/ROAS, LTV, CAC).
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