SMM Manager for the RusDog Charity Organization for Homeless Animals

The RusDog charity organization for homeless animals is looking for an SMM Manager to take over the organization's social media: not just content creation, but also strategic development of RusDog's media presence.

RusDog has been rescuing homeless animals and uniting people to help since 2009. During this time, over 4500 animals have received help. Based at the modern "RusDog Center" shelter, the organization's team has been building a full cycle of animal care for 11 years: from emergency rescue and veterinary care to socialization and finding homes.

What you will do:

Manage the social media direction of RusDog:

• Go beyond just posting content; understand how social media helps the organization: consistently attract donations and other support, strengthen trust, share stories about animals under care and help them find homes, build a community around RusDog.

Plan and coordinate content:

• Develop and implement a content plan aligned with the organization's goals.
• Plan content in advance and prepare it at least a week ahead.
• Coordinate content and ideas with management.
• Promptly adapt the plan to changes and urgent situations.

Create content:

• For RusDog's social media (VK, Telegram, and others): texts, photos, videos, Reels, Figma cards, Stories. It's important to be able to work with content in various formats: fundraising, animal stories, adoptions, reports, expert content, organizational and team life.

Work with facts and meaning:

• We are looking for someone with a journalistic approach to content. Someone who can notice details, ask questions, gather stories, sense emotional tone, and turn real events into powerful and honest content. It's important for the team to show the organization's activities in a documentary and lively way – without artificial drama and without "entertainment for the sake of reach."

Develop and analyze the direction:

• Monitor analytics and metrics. Work with traffic and analysis tools. Find ways to promote content. Prepare monthly conclusions: what worked/didn't work, why, what should be changed.

Work within the team:

• Communicate with colleagues and gather material for publications. Coordinate media volunteers. Maintain order in the media database and Yandex Disk. Study and adhere to RusDog's editorial policy.

You are a good fit if:

• You can take responsibility for the direction and manage processes independently.
• You meet deadlines.
• You have experience with graphic and video editors, editing, retouching, and AI tools.
• You have experience in journalism, media, SMM.
• You react calmly to changes and can quickly restructure your work.
• You are ready for professional development.
• You love animals and can see them as individuals, not just "news hooks."
• You can communicate honestly with colleagues, admit mistakes, and ask for help.

Conditions:

• 70,000 ₽ net salary.
• Partially remote work format: 2 visits per week to the shelter for filming and team collaboration (Thursday is mandatory, the second day is by agreement).
• Opportunity to combine with other employment.
• Onboarding, immersion in processes, and constant team support.
• Free additional training from the organization's partner educational platforms.

What's important to know:

Working in charity is not just about inspiring stories. It involves challenging and urgent tasks, complex themes, and the need for constant communication within the team. Therefore, a person who can manage processes, doesn't get lost in multitasking, and can maintain the quality and structure of work is especially valuable.

To apply, please submit your resume, cover letter, portfolio, or work samples. There is a test assignment.