What you will be doing:

• Developing and implementing an annual, quarterly, and monthly promo plan for categories (culinary/ready-to-eat, bakery, hot kitchen), including ad hoc requests.
• Achieving commercial KPIs together with the commercial department (check penetration and user penetration, write-off share, retention, revenue).
• Preparing briefs and setting tasks in JIRA for marketing initiatives.
• Developing concepts for in-outs (new products for marketing initiatives) for major seasons and projects based on analysis of trends, audience, competitors, and market practices.
• Analyzing the effectiveness of category promotion, plan vs. actual reporting on category projects.
• Developing and testing hypotheses for category development, evaluating and scaling best practices.
• Conducting negotiations with partners and suppliers.
• Preparing reporting presentations on categories and projects.
• Planning and controlling the budget for marketing initiatives.
• Project activities.

What we expect from you:

• At least 3 years of experience in the FMCG e-com / e-grocery segment.
• Experience with categories "Culinary/Ready-to-eat/RTE" (including experience with hot kitchens), "Bread and bakery products".
• Experience with analytics – the ability to work with data and draw substantiated conclusions based on it; the ability to analyze the market and competitors; to find growth points in user scenarios and offer solutions.
• Understanding of metrics: GMV, ARPPU, penetration, retention, conversion; ability to work with RFM segmentation.
• Presentation skills – speaking to commercial teams and management.
• Proactiveness, systemic thinking, budget management.

What we offer:

• Five-day work week, eight-hour workday, hybrid work format.
• Formal employment from the first day and all social guarantees.
• White-label salary and Sber's salary project, thanks to which you will have access to preferential mortgage rates (or refinancing of existing ones) for those who have been with us for six months or longer, as well as a free Prime+ subscription, access to online cinemas, audio services, pharmacies, and more;
• Voluntary medical insurance with dental coverage after three months of work. The policy also includes online doctor consultations, travel insurance, and other services;
• We provide the necessary equipment for work (laptop, mouse, headphones);
• Conditions for professional development and career growth;
• Comfortable offices in our operating cities — with a quiet work zone and meeting rooms for discussions and brainstorming sessions;
• Employee bonuses: corporate discounts with partners, internal Samokat contests and quizzes with prizes, gifts for children, and much more.