Brand Manager (Toys)
Due to staff expansion, the Marketing Department is looking for a driven marketer who is equally interested in monitoring the commercial results of their work and generating creative, bold ideas, who agrees that marketing is not a process, but a result, and is ready to take on and manage large projects.
You will encounter many interesting unstructured tasks and a cool product – children's toys (L.O.L., Bratz, GooJitZu, Wild Speed Racers, BABY born, etc.).
Responsibilities:
- Defining target audiences for brands, market segmentation.
- Researching the development dynamics of competing brands, price monitoring.
- Analysis and research of consumers, consumer and product trends, insight generation.
- Consumer positioning and pricing strategy for brands.
- Development and implementation of brand development plans.
- Localization of global marketing plans.
- Identification and analysis of all possible promotion channels.
- Planning and implementation of 360˚ promotion programs (ATL, BTL, digital).
- Analysis of advertising channel effectiveness.
- Formation and control of distribution strategy implementation for brands in collaboration with the sales department.
- Formation of a trade marketing activities plan in collaboration with the trade marketing department.
- Preparation of reports for manufacturers and rights holders.
- Conducting presentations on new projects for sales managers and clients.
- Management of brand sales plans and margins (P&L).
- Category management: development of an assortment matrix, launch of new items, assortment rotation.
Requirements:
- At least 2 years of experience in a similar role.
- Experience in successfully launching new brands/products to the market.
- Ability to plan advertising campaigns in digital channels (media placement, Influencer marketing).
- Knowledge of TV media planning basics.
- Knowledge of SEO basics will be a significant plus.
- Experience in launching media advertising campaigns, skills in evaluating the effectiveness of used tools.
- Experience in localizing marketing plans from suppliers.
- Experience working with media brands will be a significant plus.
- Effective presentation and public speaking skills.
- Working level of English.
- Category management.
Conditions:
- Official employment according to the Labor Code of the Russian Federation from the 1st working day.
- Salary: base salary + quarterly bonus.
- Work schedule 5/2 from 10:00 to 19:00 (office, after the probation period, it is possible to work remotely one day a week).
- Work in a modern office space SOK Rybakov Tower.
- Discounts on company products.
- 7 minutes from Dynamo metro station.
