from 80,000 ₽

Responsibilities:

• Development and implementation of content strategy and posting plan for a month/quarter, coordination of topics and stages, photo and video shoots;
• Preparation of content plan, publication calendar, topics for posts and stories, scripts for videos, linked to seasonality, promotions, and local events;
• Presence at shoots: participation in task setting for photographers/videographers, content quality control, coordination of locations, timing, etc.;
• Content analysis: assessment of engagement, reach, comments, and saves, identification of formats and topics that generate the most audience interest;
• Preparation of monthly reports: performance indicators, conclusions, recommendations for strategy adjustments, comparison with goals and previous periods;
• Competitor and trend analysis: monitoring competitor activities, industry trends, gathering insights for content strategy adaptation;
• Suggesting new formats to grow subscribers and their engagement: interactive posts, UGC campaigns, video series, behind-the-scenes reports;
• Implementing and developing a process for collecting information for posting: structured system for collecting materials (photos, videos, texts), metadata standards, sources, and deadlines for publications;
• Managing the publication calendar and task schedule: setting deadlines, controlling post-production timelines, coordinating materials for approval;
• Selecting and managing contractors: photographers, videographers, copywriters; controlling budget and quality of materials;
• Adherence to brand standards: visual identity, tone of voice, style, compliance with platform regulations (VK and other popular social networks);
• Ensuring compliance with legislation and platform policies: advertising rules, copyright, mandatory disclosures, labeling;
• Team training and development: experience sharing, conducting short briefings on new formats and tools.

Requirements:

• Minimum 2–3 years of experience as an SMM manager/content manager in restaurants or the hospitality industry;
• Skills in content planning, shooting, and post-production, ability to work with brand and visual identity;
• Analytical skills: ability to work with engagement, reach, conversion metrics; experience in preparing reports;
• Knowledge of social media trends, SMM and video production tools, experience with content planning tools;
• Copywriting skills, ability to write engaging texts and scripts;
• Teamwork skills, flexibility, and creativity;
• Proficient Russian language; knowledge of English will be a plus;
• Portfolio of cases with examples of content for the restaurant industry.

Conditions:

• Employment according to the Labor Code of the Russian Federation;
• Full-time employment, flexible schedule taking into account shoots;
• Work in a dynamic team and a large restaurant group;
• Opportunities for career growth and professional development;
• Corporate meals;
• Privilege program from partners (after the probation period).