Remote Vacancy.

IT company Deeplay is looking for a Head of Employer Brand.

deeplay is a product IT company that creates systems and solutions in the field of intelligent games. They are currently looking for a Head of Employer Brand to establish and develop Employer Brand as an independent strategic direction for the company.

For the company, Employer Brand is not about communications for the sake of communications or campaigns for the sake of reach. It is a tool that helps attract strong specialists, enhance the company's reputation, and achieve business goals.

They want to build Employer Brand as a product: with research, hypotheses, measurable results, and continuous development, rather than as a set of disconnected communication activities. This role involves a high level of autonomy. They are looking for someone who will shape the Employer Brand strategy, unite the business around it, and build a system that will become part of the company's long-term development.

Key Responsibilities:

Strategy:

• Shape the Employer Brand development strategy;
• Define employer positioning and a unified brand narrative;
• Develop a long-term roadmap for the function's development;
• Link Employer Brand to the company's business objectives.

Product:

• Develop Employer Brand as a product;
• Research target audiences and the market;
• Test hypotheses and launch experiments;
• Analyze results and measure the impact of initiatives on the business.

Ecosystem:

• Build a system of internal ambassadors;
• Develop the company's expert brand in collaboration with managers and technical specialists;
• Establish long-term cooperation with universities, professional communities, and industry partners;
• Launch educational and expert projects.

Marketing and Communications:

• Identify effective channels for promoting Employer Brand;
• Build a system for content creation for different audiences;
• Develop internal and external communications for the employer brand;
• Increase the company's recognition as an employer.

Analytics:

• Research employer brand perception;
• Evaluate Employer Brand effectiveness through research, metrics, and business indicators;
• Formulate development proposals based on data.

To implement these, you will need:

• Experience in building an Employer Brand strategy and bringing it to implementation;
• Experience in building Employer Brand from scratch or radically transforming an existing system;
• Genuine interest in the company's product and a desire to deeply understand the business. It is important that you can see the product's value, share it, and turn it into a strong Employer Brand;
• Strong expertise in marketing, brand management, or corporate communications;
• Ability to prove the value of Employer Brand through business metrics, not just marketing indicators;
• Proficiency in modern marketing research and analytics tools;
• Experience in building internal ambassador programs and expert communities;
• Experience collaborating with universities, industry communities, and external partners;
• Skill in independently creating high-quality content and building a content system;
• Understanding of product marketing principles and product approach;
• Use AI as a full-fledged working tool: accelerate research, analyze information, generate hypotheses, and automate routine processes while maintaining a critical attitude towards results;
• English language proficiency at Upper-Intermediate (B2) level or higher;
• Experience working in international companies will be an advantage.

You will definitely succeed if:

• You build systems, not isolated projects;
• You think in terms of business impact, not the number of publications;
• You are equally comfortable with strategy and operational work;
• You make decisions based on research and data;
• You enjoy launching new things rather than maintaining existing ones;
• You can unite managers, experts, and teams around an idea;
• You are interested in technology, AI, and modern marketing approaches;
• You want to make Employer Brand a competitive advantage for the company.

The company offers:

• Flexible approach to the format and location of work — choose any place on the map or one of the comfortable offices in Omsk, Novosibirsk, and Saint Petersburg.
• Corporate culture: communication on equal terms, mutual support, valuing feedback and initiative, ease of communication and humor.
• Opportunity to influence processes: if you see potential for improvement, you can bring your ideas to life, increase efficiency, and product quality.
• Become part of a team that finds drive in their tasks and strives for technological leadership in the industry.
• Accessibility of company management and open internal policies.

Training and Development:

• Competency assessment and individual plan development for skill enhancement.
• Annual performance review with useful recommendations from the team and the opportunity to see your achievements through the eyes of teammates.
• Partial compensation for training costs.
• English language learning for everyone, twice a week.
• Access to the corporate offline and online library.
• Regular knowledge sharing sessions, hackathons, meetups, broadcasts, tournaments.

Corporate Life:

• Open sharing of company development news: regular interviews and internal business events with deeplay's leaders and experts.
• Working from anywhere in the world, yet staying connected with the team — facilitated by team-building events: live communication, new locations, and real emotions. They focus on real experiences and team spirit.
• Maintaining up-to-date internal information: systematically publishing digests on company strategy, products, and technologies.
• Developing thematic communities: organizing team and individual tournaments, participating in quizzes/brain teasers, and sports challenges.
• Providing sponsorship to relevant university faculties, presenting technical expertise at external events, and creating our own educational projects.