Title: Employer Brand Manager
Team: iGaming
Location: Poland
Employment type: FullTime
We are looking for an Employer Brand Manager to develop and execute initiatives that strengthen the employer brand across key markets. In this role, you will collaborate with HR, Recruitment, Brand Marketing, and Internal Communications to create engaging campaigns, deliver consistent messaging, and support talent attraction and employee engagement.
Responsibilities
- Implement employer branding initiatives aligned with the overall communication strategy and business objectives
- Adapt the employer value proposition (EVP) and brand messaging into consistent communication across internal and external channels
- Plan and manage employer branding campaigns, defining objectives, timelines, KPIs, and communication channels
- Create and oversee content plans for career pages, social media, recruitment marketing, and other digital platforms
- Increase employer brand awareness through integrated communication campaigns across priority markets
- Partner with Internal Communications to ensure consistent messaging, tone of voice, and alignment with the corporate brand
- Develop communication materials, presentations, branded assets, and toolkits to support recruitment and employer branding activities
- Coordinate external agencies and production partners, managing creative briefs, production processes, quality control, and campaign delivery
- Oversee the production of communication assets, including videos, digital content, banners, presentations, and branded merchandise
- Support employee advocacy initiatives and expand employer brand visibility within professional communities and social media
- Coordinate participation in employer branding awards, conferences, university partnerships, and industry events
- Measure campaign effectiveness, analyze performance metrics, and provide recommendations for future improvements