Marketing Lead / Head of Marketing

Marketing Lead / Head of Marketing Remote

American startup in the Oral Care category. Flagship product - whitening strips with strong results on Amazon. We are currently expanding our product portfolio (flavored toothpastes, foams, electric toothbrush) and entering new markets with the ambition to become a global brand. The team is small, but with a real product and ambitions.

Areas of responsibility:

• Creating a brand platform: positioning, tonality, key messages
• Planning content strategy and content plan across all channels and markets
• Producing shoots: brief, concept, final approval
• Team management: designer, SMM, influencers, contractors
• Marketing briefs for the designer on packaging and visuals
• Developing marketing strategy for priority markets

Requirements:

• Experience managing a marketing team in similar positions
• English B2+ (business correspondence with partners)
• Understanding of Digital Marketing: content, social media, e-comm, Amazon marketing
• Understanding of the Amazon ecosystem: A+ content, listings, influencers

Will be a plus:

• Experience in beauty / personal care / health / FMCG

We offer:

• Fully remote format, 5/2 schedule
• Direct reporting to the company COO
• Opportunity to build marketing as a function from scratch — you create the system, not execute tasks
• Payment in RUB / USD / USDT
• Real product with proven demand and global brand ambition