Title: Head of Private Label and Own Import Marketing Team
Company: Samokat (OOO Umny Retail)
Location: Moscow
Experience: 3 to 6 years
What you will be doing:
- Develop and implement marketing strategies for Private Labels (PL) and Own Import (OI) in collaboration with commercial and product teams;
- Formulate PL positioning and value proposition, considering customer segments, category needs, and competitive landscape;
- Develop and manage the annual marketing calendar for PL and OI promotion, from defining business objectives and concepts to evaluating results;
- Develop concepts for launches and work with assortment (R&D) for seasonal campaigns and special projects;
- In collaboration with the commercial department, identify PL growth points in assortment and customer missions;
- Evaluate the effectiveness of conducted activities (plan vs. actual), develop hypotheses for tests with the analytical team, and initiate their launch;
- Initiate marketing research and transform insights into business decisions;
- Manage the allocated promotion budget;
- Manage team members (3 people): set goals, prioritize initiatives, allocate resources, and monitor deadlines.
What we expect from you:
- Higher education: economics, marketing, or related fields;
- At least 3 years of experience in a similar role;
- Experience in FMCG/e-commerce, PL development, managing "360" campaigns;
- Team management experience;
- Skills: strong analytical and presentation skills;
- Independent project management from idea to implementation.
What we offer:
- Five-day work week, eight-hour workday;
- Employment according to the Labor Code of the Russian Federation from day one and all social guarantees;
- Official salary and Sberbank salary project, which offers preferential mortgage rates (or refinancing of existing ones) for employees who have been with us for six months or longer, as well as a free Prime+ subscription, access to online cinemas, audio services, pharmacies, and more;
- Voluntary medical insurance with dental coverage after three months of work. The policy also includes online doctor consultations, travel insurance, and other services;
- We provide necessary equipment for work (laptop, mouse, headphones);
- Opportunities for professional development and career growth;
- Comfortable offices in our operating cities – with quiet zones for work and meeting rooms for discussions and brainstorming sessions;
- Employee bonuses: corporate discounts with partners, internal Samokat contests and quizzes with prizes, gifts for children, and much more.
