Yandex Pay is actively developing and expanding cooperation with small businesses. We are looking for a B2B Marketing Manager who will build a community for entrepreneurs from scratch and become the owner of this direction.

You will combine content marketing, community management, and B2B strategies: develop existing communication channels (Telegram channel, blog), launch educational initiatives, and create an environment for partner engagement and learning. Your task is to turn the community into a systematic channel for increasing loyalty and stimulating the use of Yandex Pay products.

What tasks await you

1. Creation and development of the Yandex Pay community for small businesses You will launch and develop an entrepreneur community around Yandex Pay. Your goal is to form an active community where partners can share experiences, receive useful information, and feel supported by the service.

2. Development of content channels You will oversee the Telegram channel and blog: fill them with relevant content, adapt complex product topics into understandable language for entrepreneurs, test new publication formats, and increase audience engagement.

3. Organization of engaging events and special projects You will participate in the launch and execution of webinars, meetings, thematic events, and integrations. It is important to coordinate with marketing, design, and other departments to ensure that the events are useful and memorable for the audience.

4. Development of educational content Your task is to build an educational framework for partners: create guides, courses, and other learning formats in collaboration with internal experts, the product team, and designers. The content should help entrepreneurs use Yandex Pay's capabilities more effectively.

5. Analysis and optimization of community work You will track key engagement and loyalty metrics, collect feedback from community members, and improve interaction formats based on data. It is important to build a system in which content and community work towards long-term business goals.

We expect you to:

1. Have at least 3 years of experience in B2B marketing, focusing on working with small and medium-sized businesses.
2. Have successful experience in launching or developing a community (online/offline) — you can show relevant cases.
3. Be able to work with various content formats: Telegram channels, blogs, webinars, meetings, special projects.
4. Understand the specifics of communication with an entrepreneurial audience: know their pain points, needs, and communication language.
5. Be able to independently formulate a development strategy for the direction, set goals, plan launches, and achieve results based on metrics and feedback.

It will be a plus if you:

• have experience creating educational content for a B2B audience (courses, guides, methodological materials);
• have worked with community analytics and content marketing tools;
• participated in cross-functional projects with marketing, product, and design;
• are familiar with the Yandex ecosystem and the specifics of financial services for business;
• have public speaking and webinar hosting skills.