PR Manager (Commercial Real Estate)

What you will be doing:

Forming and implementing a PR strategy to popularize transactions with RZD property – from the overall image of the direction to specific projects;
Writing advertising and PR texts: articles, press releases, commercial proposals, social media posts;
Interacting with media, journalists, bloggers – initiating publications, preparing speakers, accompanying interviews;
Organizing media activities of top management in the context of the Center's activities;
Organizing the placement of materials in the public domain: press, channels, industry publications, specialized events;
Analyzing mentions of RZD in the context of the Center's activities, developing and implementing corrective measures;
Managing the Center's social media accounts and the corresponding section of the corporate website;

Our requirements for the candidate's experience:

higher education;
Experience in PR / corporate communications from 3 years; real estate, advertising and marketing departments;
Strong content skills: copywriting, editing, adapting tone for different platforms (from corporate website to Telegram channel);
Experience interacting with business and industry media, understanding editorial processes;
Skills in crisis communications and media field monitoring;
Understanding the specifics of the real estate market or corporate sales – an advantage;
Experience managing social media and content planning
Proficient PC user, MS Office, Internet, CRM systems, Yandex.Metrika, graphic editors;
Proactiveness – does not wait for news leads, but creates them, independently searches for topics and formats;

Conditions we offer:

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