Web Optimization Manager

What you’ll do

• Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
• Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
• Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
• Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
• Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives.
• Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy.
• Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations.
• Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products.

What you bring

• 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies.
• Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
• Hands-on experience with content management systems (Storyblok, WordPress, or similar).
• Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
• Experience with HTML and CSS is a plus.
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

What we offer

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In-office perks and hub locations: Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile (in-office 3+ days a week)

Who you are

• Collaborative and proactive, able to work with design, development, content, and product teams to drive website growth.
• Data-driven with the ability to surface insights and translate them into strategic initiatives.