Growth Product Manager, Website & Experimentation

Superside is looking for a Growth Product Manager to help turn our website into a stronger driver of pipeline, conversion, and business growth. Reporting to the Head of Marketing Analytics & CRO, you'll own the website growth roadmap, lead experimentation efforts, and partner with Marketing and Engineering to build scalable, high-performing web experiences.

This role sits at the intersection of Growth, Product, and Technology. You'll balance conversion optimization, platform improvements, and operational efficiency to help teams launch, measure, and optimize faster.

What You'll Do

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.
• Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences.
• Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.
• Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.
• Define requirements for website enhancements, CMS workflows, and platform capabilities.
• Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.
• Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.
• Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.
• Monitor website performance and identify opportunities to improve speed, usability, and conversion.
• Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

What You'll Need to Succeed

• 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.