Product Marketing Manager (Retention)

Cooper is a delivery service from stores and restaurants for any occasion. It is among the TOP-3 leaders in the E-Grocery segment*. The service delivers ready-to-eat meals, groceries, and goods in 20 minutes, in over 360 cities and 80 regions across Russia.

Customers have access to 8 million items from over 230 grocery chains, 3360 non-food partners, 33 pharmacy chains, and more than 39 thousand restaurants.

According to the INFOLine E-Grocery Russia industry review for 2024.

• We are not afraid to experiment and set market trends

• Managing the growth of the bottom of the funnel: repeat orders, increasing LTV, and returning churned customers;
• Acting as a client for CRM: defining segments and communication scenarios (push, SMS, e-mail, in-app), setting technical specifications, controlling launch and results;
• Forming a retention roadmap, generating and prioritizing hypotheses, conducting A/B tests, and scaling successful mechanics;
• Working with the unit economics of promotional mechanics and managing the retention budget;
• Participating in the launch of new app features: formulating go-to-market strategy, positioning, and communication for the existing user base;
• Working with a cross-functional team (product, analytics, design, development, commerce) and driving tasks to completion;
• Monitoring retention metrics and regularly reporting on results

Experience: 3 to 6 years

• Relevant experience in growth / product marketing for at least 3 years;
• Experience working with a mobile app retention funnel;
• Experience in assigning tasks and managing contractors or adjacent teams (CRM, design, analytics);
• Understanding of metrics: LTV, ROMI, retention, order frequency, CAC;
• Experience conducting A/B tests and making data-driven decisions;
• Confident work with analytics;
• Strong structural thinking, ability to prioritize, manage multiple tasks, and bring them to completion

Location: Moscow

• Flexibility in processes and freedom in decision-making;
• Opportunity to implement your ideas in a project with a multi-million audience;
• Work in a company with a culture of growth and continuous development, numerous external and internal training programs, mentors, and ambitious projects designed to take you to the next level;
• Competitive salary (based on interview results) with regular opportunities for growth based on performance;
• Voluntary medical insurance with dental coverage, as well as discounts on fitness, courses, services of our company, and more;
• Special mortgage conditions

And also:

• We ourselves participate in conferences as speakers;
• We win in team sports events;