Brand Director required for the UNIREST restaurant chain (Rostic’s and KFC brands), who will take on all brand communication: from strategy and creative to media and production.

UNIREST is the rights holder of the ROSTIC’S brand, the one with unforgettable chicken dishes and a cool team.

In this role, you will:

• Develop and evolve the communication strategy.
• Define key messages, ToV, and channel roles.
• Analyze competitors, trends, and new formats, adapting best practices.
• Ensure compliance with brand identity and ToV in all materials.
• Manage the project portfolio and deadlines.
• Maintain the pipeline for all brand projects: launches, image campaigns, activations, collaborations.
• Synchronize the work of the brand team, production, design, media, and business clients.
• Formulate the budget and control expenses.
• Participate in creating the annual and quarterly brand budget.
• Evaluate the economic efficiency of activities together with finance and the commercial department.
• Ensure the quality of communication materials.
• Control quality at all stages: from idea to final result.
• Evaluate the effectiveness of 360 communication.

It is important that you:

• Have at least 5 years of experience as a Brand Director or Head of Brand in a large federal company.
• Have worked in FMCG, retail, or the restaurant business.
• Have a deep understanding of communication strategy, positioning, creativity, and the role of the brand in business.
• Are knowledgeable about brand metrics and understand how communication affects awareness, perception, and sales.
• Have experience managing functional block leaders and team development.
• Know how to build processes, implement regulations, and manage a large project portfolio.
• Possess business acumen and can speak the same language as marketing, finance, and operational teams.
• Are ready to make tough decisions and take responsibility for results.

It will be a plus if you:

• Know the Russian market and the specifics of regional launches.
• Have worked with large-scale federal communication campaigns.

The company offers:

• Competitive salary based on interview results.
• Annual bonus based on performance.
• Hybrid work format.
• Official employment according to the Labor Code of the Russian Federation.
• Meal compensation in the form of allowances.
• Life insurance.
• Voluntary medical insurance after the probationary period.
• Training at our own Corporate University.
• Access to the MIF library.
• Team breakfasts in the office on Wednesdays.
• Corporate discounts from BestBenefits.
• Opportunity to participate in the ROSTIC’S Volunteer movement and programs of the "Opening Horizons" Charity Foundation.
• Comfortable and stylish office in the Staropetrovsky Atrium Business Center (Voykovskaya metro station).