Creative Director
Drinkit is a new generation digital coffee shop from Dodo Brands. We have rethought the coffee business and made it fully digital, from ordering in the app, where you can customize your drink and adjust the taste as you wish with one click, to smart delivery that remembers the guest's name and helps to easily find their order among dozens of others.
We are looking for a Creative Director with a strong agency background and experience in an in-house team. We need someone who knows how to create ideas based on insights and cultural context – ideas that go beyond advertising and turn into campaigns that people want to discuss and share.
In this role, you will define the brand's creative vision, lead a multidisciplinary team, and be responsible for the development of marketing campaigns and creative materials across all brand touchpoints – from global campaigns and seasonal launches to packaging, in-app communications, interiors, and regular marketing materials.
This role combines creative leadership, team management, and cross-functional collaboration to maintain a high level of creativity throughout the company.
What you will do:
Creative Leadership
- Define and develop the overall creative vision of the brand across all channels and markets;
- Lead the creation of integrated 360° campaigns – from concept to production and launch;
- Challenge briefs, shape the creative strategy, and ensure a high level of quality and a unified style across all brand touchpoints;
- Create creative platforms and big ideas based on insights and business objectives, and transform them into omnichannel campaigns;
- Devise culturally relevant campaigns that attract attention on their own, not just through media budgets;
- Develop creative ideas for PR insights, partnerships, and activations.
Cross-functional Collaboration
- Work closely with global and local marketing, product, interior, and app teams;
- Translate business objectives into strong creative solutions;
- Present and defend ideas with arguments to key stakeholders;
- Balance bold creative solutions with business goals and customer needs.
Team Management
- Lead and inspire the internal creative team: creatives, copywriters, design studio, and content production;
- Develop the team through regular feedback, mentorship, and creative leadership;
- Foster an open, supportive, and strong creative culture;
- Establish creative standards, conduct work reviews, and maintain a high quality bar.
Campaigns and Production
Lead the development and production of global and local projects:
- integrated brand and seasonal campaigns;
- in-store coffee shop experience;
- brand activations and experiential projects;
- partnerships and collaborations;
- PR insights;
- social-first campaigns;
- events and pop-up projects;
- OOH and other offline solutions;
- content ecosystems supporting major campaigns;
- in-app communications and digital campaigns.
Oversee production from concept to final execution, working with internal teams and external partners.
Brand and Design
- Be responsible for the development and integrity of Drinkit's brand identity;
- Develop and maintain up-to-date brand guidelines;
- Oversee the development of all marketing materials, packaging, merchandise, and graphic materials for interiors;
- Ensure the final quality of creativity across all brand touchpoints.
What we expect:
- Over 10 years of experience in creative roles, including several years in a creative leadership position within an in-house team;
- Experience working in leading branding, creative, or communication agencies;
- Experience creating integrated 360° campaigns – from strategy to execution across various channels (digital, retail, experiential, earned media, and others);
- Expertise in concept development, branding, graphic design, and content production;
- A portfolio showcasing strong ideas, brand platforms, integrated campaigns, and activations, not just high-quality design;
- Experience creating culturally relevant campaigns that have achieved organic reach, generated discussion, or delivered significant business results;
- A good understanding of experiential marketing, customer experience in retail, brand activations, partnerships, and modern audience engagement methods beyond traditional advertising;
- Strong leadership qualities and experience in building, developing, and motivating high-performing creative teams with diverse specializations;
- Experience working with digital products and services, as well as with B2C brands in the food & beverage, hospitality, or retail sectors;
- Experience working in multiple international markets;
- Ability to present and defend creative ideas, find common ground with stakeholders, and build communication;
- Fluent Russian and working English (spoken and written).
What we can offer you:
- Work in a global company with ambitious goals and large-scale tasks;
- A culture of freedom and responsibility. We value those who are ready to make decisions and take responsibility for them;
- Transparent conditions. Competitive salary, opportunities for growth and development;
- Hybrid work format;
- Paid training. Courses, conferences, specialized literature, and co-financing for English with Skyeng;
- Employee care. Voluntary medical insurance from day one, including dental care, and mental health support through Alter.
