● Avtozavodskaya
Partner Marketing Manager
docdeti, docmed, docdent, and docmed eco are clinics of evidence-based medicine with modern equipment, uniting doctors of all specialties. We value people, respect personal boundaries, and care about emotions within the team.
docdeti – finalist of the Employer Ranking 2025
What we offer
- transparent conditions: official salary, no sales targets for the sake of targets;
- income level – based on interview results;
- 5/2 work schedule, hybrid format + rare partner visits;
- work in a growth team of a network with a strong brand and NPS ~85%;
- real influence on the channel – you build it, not follow someone else's instructions;
- transparent conditions: official salary, no sales targets for the sake of targets;
- corporate culture where people make decisions themselves and are responsible for them, solving ambitious tasks;
- loyal and partner-like (win-win) relationships within the team, transparent boundaries in interaction with management;
- discounts on company services for employees and their family members – up to 40%;
Who we are looking for:
A manager who builds partnerships for measurable patient flow, not for mentions and reach. PR managers handle reach collaborations, sometimes with the same partners. Your task is different: negotiate for leads, track them, and calculate. This position is part of the marketing hub acquisition team.
What you will be doing:
- Building large brand collaborations: negotiating with brands that have the same audience (children's goods, health, lifestyle mid-upper segment), arranging offer exchanges in digital channels – email, app, social media. Such partnerships already exist (e.g., ZdravCity), the task is to scale and enter new categories: children's clothing, furniture, diapers, and nutrition.
- Forming and managing a partner pipeline: independent search, initial contact, negotiations, agreement on terms and tracking mechanics.
- Working with bloggers in a lead generation format: promo codes, referral links, UTM – we count registrations, not views.
- Building partnerships with lifestyle brands: maternity hospitals, obstetrics schools, children's centers, early development schools, fitness clubs.
- Developing the channel through the wedding industry: couples planning pregnancy are a hot audience for check-ups, IVF, and pregnancy management.
- Integrating into loyalty programs of banks and financial services: cashback portals, partner sections of apps, premium cards.
- Developing referral partnerships with medical organizations and private specialists who refer patients to the network.
- Tracking the effectiveness of each partnership: attracted patients, conversion to appointment, revenue from the channel.
- Maintaining a register of partners, terms, and statuses in CRM.
What is important to us:
- Experience in partner marketing, brand collaborations, or influencer marketing for at least 2 years – in a lead generation logic, not PR.
- Ability to negotiate with brands and arrange audience exchange: you know how to package an offer to make it interesting for the partner.
- Ability to negotiate for measurable results – promo code, UTM, referral link – not just for a "mention."
- Analytical approach: you know how many people came through each partner and can prove it.
- CRM proficiency, understanding of end-to-end partner traffic analytics.
- Ability to independently write commercial proposals and conduct negotiation correspondence.
Will be a plus
- Experience building brand partnerships in the children's, health, or lifestyle segment.
- Experience working with bank loyalty programs or cashback platforms.
- Experience in the blogger sphere – production, talent management, work in an influencer agency.
- Understanding of evidence-based medicine or willingness to learn – it's important to us who we stand with.
If you've read this far, it's time to take the most important step – tell us about your desire to work in the docdeti team!
Be an equal partner in a team changing the world.
