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Tokyo - Japan
✓ Set up and Develop proper Marketing oriented department in Saint Laurent Japan (60% digital focus) ✓ Annual local marketing calendar development and execution ✓ Build relationship between HQ counterpart and download global strategy ✓ Market update to HQ, in order to share the local situation and trend to adjust global strategy which can also meets local need ✓ Plan 360 / Cross media strategy and over view the performance
【 PRINT 】
DESIRABILITY AND ICONIC DIMENSION
✓ Be creative and look into the best performance investment style on print
✓ Annual planning and execution (Work closely with Communication team)
【 OOH 】
INCEASE BRAND AWARENESS, ATTENTION WITH IMPACT
BOOST THE TRAFFIC TO STORE (Offline / Online)
✓ Being visible (Increase brand presence)during all major local events (Culture events, Store Events etc.,) ✓ Drive direct traffic to store (Work closely with Retail team to meet retail calendar) ✓ Support the business on specific range of products ✓ Annual planning and execution (Work closely with Retail /MD team) ✓ Compete competitors with strategic buying, by work closely with agency ✓ Exploring more experiential and « out of the box » OOH especially for Special projects
【 DIGITAL MEDIA 】
Plan 360 DIGITAL ACTIVATION STRATEGY TO INCREASE TRAFFIC AND CONVERSION ON WEBSITE
✓ Drive traffic to the brand website (create peak / momentum) ✓ Increase viewability, SOV, search numbers on digital platform ✓ Fine tune audience, high potential customers ✓ Identify brand character and positioning ✓ Work closely with H.Q. to acerate better performance of Central Paid Media buys
【 OWNED MEDIA MANAGEMENT (YSL.JP/LINE/X) 】
✓ Richen the contents and make it attractive media
✓ Increase followers to have bigger reach ✓ Plan / Develop / use the platform as CRM / Semi- Conversion platform
THE SUCCESSUFUL APPLICANT
✓ Minimum 10 years experience at Marketing / Communication / Advertising ✓ Minimum 5 years experience in Digital (AD, Ownedmedia running) ✓ EC / WEB direction experience is advantage ✓ Experience in Luxury industry as an advantage ✓ Language : Japanese (Native + copy writing skill as advantage), English (Business) ✓ Presentation Skill : will be required to make new things happen. ✓ Data Analysis : is needed to use insight to inform and adjust the brand engagement strategy ✓ Creativity : Has sense of creativity, Understanding of brand DNA and consumer behavior for creating contents and strategy. ✓ Open and accessible personality, Positive, Proactive and Creative thinker ✓ Communication skill to withdraw the information from H.Q., agency and stakeholders. ✓ Industry Knowledge : Knowing general media , industry trends and best practices to be competitive ✓ Budget management : Effective allocation, cost estimation ✓ Team management ✓ International experience as a must ✓ Full funnel experience as a must
3 days ago
Grade
Senior
Experience
from 10 years
Employment
Full-time
English Level
B2 - Upper-Intermediate
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