The Verniy chain of stores is looking for a Chief Product Officer for the mobile application.
Responsibilities:
- Strategic development of the mobile application as the main digital channel of the retail chain: delivery, loyalty program, advertising platform;
- Focus on the development of the delivery service: managing the product funnel from product search to order fulfillment, improving UX, reducing checkout time, increasing conversion to order;
- Formation and management of the product roadmap in conjunction with the development team: backlog prioritization, sprints, control of release timelines and quality;
- Management of application audience growth: attracting new users, retention, reactivation, working with the funnel from installation to the first and repeat order;
- Support for the loyalty program team: personalization, reward mechanics, integration with purchasing behavior, measuring the impact on LTV and purchase frequency;
- Development of the in-app advertising platform: formation of inventory, targeting, formats in conjunction with the retail media team, ensuring technical capabilities for monetization;
- Setting and controlling product metrics: MAU/DAU, retention, conversion to order, average check, purchase frequency, delivery time, NPS, ARPU, ROMI;
- Analysis of user behavior, conducting A/B tests, making data-driven decisions;
- Interaction with stakeholders: aligning product strategy with the business goals of the retail chain, defending decisions to management, managing expectations.
Requirements:
- From 5 years of experience in product management, of which at least 3 years in mobile products;
- Higher education (technical, economic, or managerial); Additional education in product management, mobile product is a plus;
- From 2 years of experience managing product teams (CPO, Head of Product, Senior/Lead Product Manager);
- Experience in developing a mobile application with an audience of over 500 thousand MAU – mandatory;
- Experience with e-commerce / delivery products (X5, Magnit, Yandex, SberMarket, Ozon, Samokat, and similar);
- Successful experience in launching or scaling a delivery service;
- Experience with loyalty programs and/or advertising platforms in mobile applications will be an advantage;
- Experience in managing a roadmap with multiple business goals simultaneously (delivery, loyalty, monetization);
- Deep knowledge of mobile product metrics: MAU, DAU, retention (D1/D7/D30), funnel conversion, churn rate, LTV, ARPU, ARPPU;
- Principles of mobile UX/UI, customer journey mapping, jobs-to-be-done;
- Development methodologies: Agile, Scrum, Kanban – understanding of processes and ability to work with the development team;
- A/B testing: setting hypotheses, calculating sample size, analyzing results, statistical significance;
- Mobile application unit economics: CAC, LTV, payback period;
- Fundamentals of mobile marketing: ASO, push strategies, deep linking, attribution;
- Understanding of the principles of in-app advertising monetization (ad inventory, formats, impression frequency);
- Principles of building loyalty programs in retail: accrual/deduction mechanics, segmentation, personalization.
Conditions:
- Work in a stable, dynamically developing Company;
- Official salary (base salary + bonus, discussed at the interview);
- Employment from the first working day, full social package (paid vacations and sick leave);
- Voluntary medical insurance after the probationary period;
- Development and career growth opportunities;
- Corporate training during work;
- Work schedule 5/2 (9:00-18:00);
- Comfortable office near m. Universitet (Business Center "Kapitoliy");
- Developed corporate culture.
