Hoff retail chain is looking for a Head of Product Line.
Head of Product Line at Hoff:
- Responsible for the product strategy and P&L of the product portfolio in conjunction with the company's business goals.
- Responsible for product commercial metrics: CR, GMV, Average Order Value (AOV), retention, LTV.
- Forms and defends the Roadmap: from quick wins to strategic platform changes, based on Unit Economics.
- Establishes a systematic process for generating and validating product hypotheses: from idea and prototype to a secured financial model and go-to-market strategy.
- Determines the go/no-go/kill decision-making methodology for products at different maturity stages.
- Ensures validation of user value, form factor, and key scenarios.
- Forms and develops the product team, increasing the maturity of hardware + software + firmware development management processes.
- Initiates UX/UI optimization, generates and tests.
- Builds product processes (discovery, delivery) and cross-functional interaction with development, design, marketing, and sales.
- Regularly interacts with R&D for effective development of the product portfolio.
- Manages user, marketing, and financial metrics throughout the product development lifecycle and makes data-driven decisions.
- Defines the architecture of integrations with external services (delivery, logistics, CRM, ERP, payment gateways), ensuring data security and seamlessness.
- Translates customer pain points into product features that directly impact commercial results.
- Analyzes the market, competitors, and trends, identifying new opportunities for exponential growth.
Candidate Expectations:
- At least 3 years of experience as CPO/Head of Product/VP Product in e-commerce.
- Deep understanding of physical product economics: prototyping, components, cost of changes, and limitations.
- Experience in creating a product process and hypothesis testing methodology in a company that previously lacked a systematic approach.
- Practical experience in making complex product decisions, including restructuring, managed product sunsetting, and managing reputational risks.
- Experience in hiring and developing product teams, ability to enhance their maturity and decision-making quality.
- Strong negotiation skills and ability to build working relationships with different departments.
- Experience in building and defending product business models (increment) to stakeholders, CEO, or board of directors.
Working at Hoff today:
- Stability (official employment, white salary, quarterly bonuses, compliance with labor laws).
- Continuous development (invaluable experience from colleagues, training and courses, rich electronic library).
- Social support (VHI including dentistry, travel insurance policy; preferential insurance terms for family members).
- Discounts on company products, interesting offers from partner companies.
- Hybrid work format, comfortable office, and no dress code (Ulitsa 1905 Goda metro station, corporate transport from the metro).
