Hoff retail chain is looking for a CPO.

Hoff is a multi-format retailer of furniture and home goods, operating under an "All in One Place" concept. Hoff offers qualified assistance at all stages of home furnishing – from creating a design project and custom furniture production to final assembly.

CPO at Hoff:

• Responsible for product strategy and the P&L of the product portfolio in alignment with the company's business goals.
• Responsible for the commercial performance of the product: CR, GMV, Average Order Value (AOV), retention, LTV.
• Forms and defends the Roadmap: from quick wins to strategic platform changes, based on Unit Economics.
• Sets up a systematic process for generating and validating product hypotheses: from idea and prototype to a secured financial model and go-to-market strategy.
• Defines the go/no-go/kill decision-making methodology for products at various maturity stages.
• Ensures the verification of user value, form factor, and key scenarios.
• Forms and develops the product team, enhances the maturity of hardware + software + firmware development management processes.
• Initiates UX/UI optimization, generates and tests.
• Builds product processes (discovery, delivery) and cross-functional interaction with development, design, marketing, and sales.
• Regularly interacts with R&D for effective product portfolio development.
• Manages user, marketing, and financial metrics throughout the entire product development lifecycle and makes data-driven decisions.
• Defines the architecture for integrations with external services (delivery, logistics, CRM, ERP, payment gateways), ensuring data security and seamlessness.
• Translates customer pain points into product features that directly impact commercial results.
• Analyzes the market, competitors, and trends, identifying new opportunities for exponential growth.

Candidate Expectations:

• At least 3 years of experience as CPO / Head of Product / VP Product in e-commerce.
• Deep understanding of physical product economics: prototyping, components, cost of changes, and limitations.
• Experience in creating a product process and hypothesis testing methodology in a company that previously lacked a systematic approach.
• Practice in making complex product decisions, including restructuring, managed product shutdowns, and managing reputational risks.
• Experience in hiring and developing product teams, with the ability to enhance their maturity and decision-making quality.
• Strong negotiation skills and the ability to build working relationships with different departments.
• Experience in building and defending product business models (increment) to stakeholders, CEO, or the board of directors.

Working at Hoff Today:

• Stability (official employment, transparent salary, quarterly bonuses, compliance with labor laws).
• Continuous development (invaluable experience from colleagues, training and courses, a rich electronic library).
• Social support (Voluntary Medical Insurance including dental care, travel insurance policy; preferential insurance terms for family members).
• Discounts on company products, interesting offers from partner companies.
• Hybrid work format, comfortable office, and no dress code (1905 Street metro station, corporate transport from the metro).