Title: Head of Engagement
Company: Magnit (MAGNIT TECH)
Location: Moscow
Work format: Moscow (hybrid/office)
Hello!
My name is Artem, I am a Head of Department at Magnit Plus within the MAGNIT OMNI team. Magnit Plus is not only an omnichannel and cross-format loyalty program for Magnit, but also gamification and personalization of the entire customer experience.
We award customers with cashback and give them the ability to manage their bonus balance, offer them their favorite categories with increased cashback, deliver personalized offers, launch sweepstakes, games, and tasks, develop the Magnit Plus Premium subscription, and that's not all!
I am looking for a leader with bright eyes, a thirst for victory, and the ability to achieve cool results to lead a cross-functional team in the Engaging Loyalty direction.
Join us, and together we will create the most impactful cases in the retail and digital products market!
Tasks
- Update the M+ engagement product strategy for exponential metric growth
- Own P&L, budget, investment decisions, economics, and ROI for the portfolio of mechanics
- Manage the portfolio of games, sweepstakes, tasks, collections, and new engagement mechanics
- Ensure a balance between short-term business effect and long-term development of the engagement platform
- Manage a cross-functional team: business products, marketing, CVM, finance, analytics, IT, design, legal/compliance, commerce, and partners
- Together with marketing and CVM, build the communication strategy for engagement products
- Hire, develop, and retain strong leaders and experts in the product and cross-functional team
- Form clear roles, areas of responsibility, and RACI within the department
Requirements
- You are a leader who is responsible for business results, not just for a set of product launches
- You have experience in creating, scaling, or relaunching large B2C products with a proven impact on business metrics
- You know how to work with P&L: build a business case, manage a budget, calculate the effect, make decisions on investments and closing inefficient mechanics
- You understand customer behavior, product metrics, analytics, and can translate data into solutions
- You can confidently communicate with product, marketing, CVM, finance, analytics, IT, commerce, and operations
- You are not afraid to delve into product details: you can analyze a funnel, challenge a mechanic, improve a customer journey, write a strong product brief or task
- You can work at high speed and uncertainty, but do not turn speed into chaos: you have processes, rhythm, and discipline for measuring results
- You are direct, demanding, and constructive: you talk about problems early, provide constructive feedback, and make decisions even in conflict situations
- You know how to build a strong team, hire A-players, develop people, and do not normalize mediocrity
- You understand that Magnit Plus is an omnichannel product: customer experience is created not only in the app, but also in the store, at the checkout, in communications, in receipts, and in support
We offer
• Be the CEO of your product: a high degree of autonomy and the opportunity to influence strategic decisions
• See the business results of changes in your product every day
• Super-speed from idea to validation/Roll-out
• Ambitious goals, freedom in managing the strategy of your product stream
• Work in a cool team, with best practices from large product companies (Delivery Club, Yandex, Ozon, Cooper, MegaFon, etc.)
• Opportunity to participate in conferences for developing your personal brand
• Hybrid work mode
• Voluntary medical insurance with dental care after the probationary period, discounts on language learning, sports, and other categories