Litres is the largest digital book service in Russia and the CIS countries.
Our team works with the brands: Litres, Litres Authors, Litres Reader, Litres School, Litres Library, MyBook, and LiveLib.
We are an accredited IT company and hold a bronze status in the Forbes 2024 ranking of the best employers in Russia.
We are thoughtfully creating a cool book service: we help every reader find and read an interesting book, and every author find their reader and unleash their creative potential.
We are looking for a strong Head of External Advertisers Department who will take on the P&L of the direction and elevate the department's monetization to a new level.
At your disposal: a recognizable resource of the Litres Group (including the LiveLib service) and a formed team. We value system thinking, metric transparency, and a focus on measurable commercial results.
The main goal of the role: to ensure sustainable growth of advertising revenue and departmental profitability by building a monetization system, developing advertising products, partnerships, and the team, as well as personal involvement in key deals and market shaping.
Functionality and Area of Responsibility:
- Strategy, P&L, and Performance Management
- Formation and implementation of the department's strategy: P&L, budget, pricing, media kit.
- Management of the direction's unit economics: revenue, profitability, payroll, agency fees, partner terms.
- Setting and controlling departmental KPIs, revenue forecasting, preparing reports for management.
- Development of analytics and ensuring transparency of the funnel and customer base.
- Prioritization of initiatives based on the model: speed of launch / revenue potential / development cost.
- Monetization Development and Market Communication
- Work with a hybrid monetization model: direct sales, programmatic, branded advertising, and special projects.
- Development of sales to federal brands and advertising agencies: building a base, reaching decision-makers, personal involvement in C-level negotiations, closing key deals.
- Expansion of the pool of regular partners and management of partner programs: finding new partners, optimizing revenue.
- Representation of the direction in the market: speaking engagements, PR, participation in industry events, development of B2B marketing.
- Product Management and Technological Development
- Formation of the advertising product roadmap in collaboration with product and technology development teams.
- Development of advertising slots, inventory, targeting, and ad labeling.
- Development of an automated monetization model: AdFox, RSYA, Yandex Simple Monetization, Appodeal, Header Bidding.
- Team Management and Operational Efficiency
- Management of a direct reporting team (4 people): trade marketer, commercial advertising development manager, document flow manager, advertising department specialist.
- Hiring, developing, and retaining the team (sales, AdOps, ad placements, document flow).
- Building operational processes, regulations, and document flow.
- Ensuring cross-functional interaction with product, IT, finance, and legal departments.
- Fostering a culture of proactivity, system thinking, and results orientation.
We expect you to:
- Have at least 3 years of team management experience and a successful track record in growing the P&L of advertising departments.
- Have a deep understanding of the digital advertising market, programmatic, and direct sales.
- Be able to build dialogue at the C-level with both clients and internal stakeholders.
- Think systemically, rely on data, and be focused on measurable business results.
We offer:
- Official employment according to the Labor Code of the Russian Federation.
- Work format: hybrid.
- Voluntary medical insurance with dental care, fitness compensation, educational courses, and seminars.
- Developed corporate culture and a friendly team.
- Daily immersion in the world of books and unlimited access to all e-books and audiobooks.
Litres is more than just a job. We believe that a happy team is a strong team. That's why we have nice bonuses:
- Books without borders from day one: unlimited access to Litres Subscription and Litres Library.
- Voluntary medical insurance after the probation period. The insurance includes dental care, telemedicine, psychological support services, and health check-ups.
- Employee Development: corporate library for professional growth. Young Manager School for preparing a talent pool for leadership positions.
- Sports compensation after the probation period: partial compensation for gym membership and increased discounts at partner clubs.
More details about our services:
- A platform where anyone can publish their book and gain access to a large audience.
- A service for those who want to voice books and become a popular reader.
- A service that provides companies and libraries with e-books and audiobooks for their readers.
- A mobile library for educational organizations with a wide selection and convenient remote issuance of e-books.
What's important to us:
- Being first and setting the course. We remain leaders in the digital book industry – we develop the market, set trends, and are the first to try new things.
- Being responsible. We are accountable for our words, decisions, and actions – to the team, readers, and partners.
- Thinking about customers. We think not only about what customers need today but also about what will be important to them tomorrow.
- Growing ourselves and helping others grow. For us, development is the key to success. Therefore, we create an environment where you can learn, share ideas, and bring them to life.
