What you'll do

Act as the primary liaison between the Product team and the company's Marketing centre of expertise, ensuring smooth coordination and shared understanding of product goals, messaging priorities, and upcoming milestones. Translate product objectives into clear marketing goals and deliverables, managing communication flow and ensuring alignment on strategy, timelines, and results. Partner with Marketing team to co-develop data-driven marketing and acquisition strategies that best support the product vision. Own the product marketing roadmap, defining key priorities and ensuring coherent execution across all marketing channels. Oversee and optimize the product marketing budget, aligning investments with key business outcomes such as brand awareness, engagement, and player acquisition. Analyze and present campaign and performance KPIs, turning insights into actionable recommendations for both product and marketing teams. Build a strong partnership with internal departments and functions e.g. community, legal, art, performance, advertisement, and influencer outreach teams. Act as the brand steward for World of Tanks, ensuring all campaigns and communications reflect the product positioning and long-term brand goals.

What are we looking for?

• Proven experience in product marketing or strategic marketing within the video game industry.
• Demonstrated ability to bridge product and marketing functions, navigating cross-functional priorities effectively.
• Strong analytical and communication skills with the ability to turn data and insights into strategic action.
• Experience in planning and executing acquisition and branding campaigns.
• Passion for PC and online games.
• Upper-Intermediate or higher level of English.
• Team-oriented mindset and a collaborative, solutions-focused approach.

What additional skills will help you stand out?

• Understanding of the free-to-play business model and player lifecycle.
• Hands-on experience managing marketing ROI and brand growth metrics.
• Comfort working in a matrix organization with shared ownership of outcomes.

Work mode

Full-time employment

Hybrid (2-3 days of work from the office)

Type of Contract and Salary

Employment Contract (umowa o prace)

The salary range for this role is 23000 PLN gross monthly. ( The final salary within the range will depend on the candidate’s experience, skills, and performance during the interview. Please note that this salary range applies to Poland; for other locations, it might be different.)

Benefits

• Additional paid time off (5 Personal Days, Birthday Leave) on top of the statutory minimum
• Sick Leave 100% Compensation (10 days per calendar year)
• Career development and education opportunities within the company
• Premium Private Health Care
• Mental well-being program (iFeel)
• Multisport card
• Personal Gaming Account
• Company events
• Seniority Awards
• Referral program - you can recommend the best talents to the Company and receive a reward