Tier 2 — Curate and operate the Inner Circle (private testing panel)

• Build the recruitment funnel from the mass group into a curated Inner Circle of 200–500 members based on engagement signal and lightweight vetting.
• Program the Inner Circle for high-signal feedback: structured product prompts, message-testing polls, feature previews, and live Q&As with the Math product team.
• Partner with UXR to integrate structured studies into the Inner Circle — recruiting participants and running lightweight in-group research.
• Deliver validated message angles, creative concepts, and proof points to Performance Marketing for paid campaign development.
• Manage the incentive program (Super codes, gift cards, leaderboard) and ambassador track for top contributors.

Across both tiers — Operate health and the feedback loop

• Operate intake and triage for product signal: bugs to engineering, usability friction to UXR and Product, feature requests into a managed backlog.
• Produce structured community signal reports for Product, GTM, Performance Marketing, and leadership on a defined delivery schedule

What you'll bring...

• 5+ years in community management, audience development, social media, or growth marketing, with hands-on experience growing an online community to tens or hundreds of thousands of members.
• Strong editorial and content instincts — you understand what makes parents share content with other parents, and you can write prompts that get a community to actually respond.
• Operational rigor at scale: comfort building moderation systems, ambassador programs, referral mechanics.
• Experience translating qualitative input into structured insights that inform product, marketing, and creative decisions.
• Sound moderation and escalation judgment, especially in a parent/family context where trust is the product.

Nice to have...

• Background with parent, family, education, or kids' product audiences.
• Experience running ambassador, creator, or super-user programs at scale.
• Prior experience supporting product testing, beta programs, or research recruitment inside a community.
• Familiarity with viral loops, referral program design, or community-led growth playbooks.
• Experience operating tiered or multi-surface communities (public + private, general + ambassador).