LogicLike operates in the international market and helps children and adults develop logic, mathematical skills, and thinking through interactive exercises and brain trainers.
We have a web product and mobile applications, 4 million users per month, and an established paid user acquisition system.
Now we want to better communicate the value of LogicLike and are looking for a marketer who will unite different communication channels into a single system.
The focus of this role is not related to performance marketing or user acquisition.
What you will be doing
- Develop and implement LogicLike's communication strategy across owned and external channels.
- Formulate key messages and tone of voice, helping parents better understand the product's value and benefits.
- Improve communications at key user touchpoints: in content, social media, landing pages, emails, push notifications, and reviews.
- Develop organic content and collaborative projects with bloggers, experts, partners, and relevant communities.
- Work on external brand visibility and reputation through PR, partnerships, reviews, and special projects.
- Independently launch and test initial initiatives, and transform successful approaches into systematic processes.
- Define priorities and link communication activities to measurable results: organic growth, engagement, trust, recommendations, and subscription renewals.
- Collaborate closely with founders, product, marketing, and support teams, as well as external partners.
What is important to us
- 4+ years of experience in marketing communications, content, or organic marketing for a B2C digital product.
- Experience with mobile subscriptions or other B2C self-serve digital products where the user makes a purchase and renewal decision independently without sales involvement.
- Experience in independently developing and implementing a communication strategy.
- Practical experience with multiple communication channels. For example, content and social media, email and push communications, bloggers, partnerships, PR, or reputation management. It's important to be able to integrate them into a unified strategy, not just focus on one narrow area.
- Recent hands-on experience: you personally created or edited materials, prepared briefs, launched channels, worked with bloggers or partners, and evaluated results.
- Readiness to work without a large team at the start and independently launch initial initiatives.
- Ability to make data-driven decisions, justify your position, and set priorities.
- Experience collaborating with cross-functional teams and external contractors.
- Fluent in Russian. This is the primary working language of the team.
Bonus points
- Experience in kids, family, parenting, or other products where trust and long-term value are particularly important.
- Experience working with international markets.
What we offer
- Work on an international product for different markets and cultural contexts.
- Direct interaction with C-level executives and the opportunity to influence product and business decisions.
- A distributed Russian-speaking team and a fully remote format.
- Official employment contract.
- Working hours from 10:00 to 19:00 UTC+3.
If our tasks resonate with you, send your resume – we'll be happy to meet you!