Head of Marketing and Advertising Department

"STROITERMINAL" Trading House – a leader in wholesale and retail sales of paints and varnishes, decorative coatings, renovation and finishing materials, as well as color matching and tinting services.

The business includes:

• The largest chain of branded stores selling paints and varnishes in the Moscow region (over 150 stores) under the "MIR KRASOK" brand
• One of the largest online stores in its product category
• Wholesale segment for B2B, B2C

Our product portfolio includes all major foreign and Russian manufacturers: TIKKURILA, AKZO NOBEL, ROGNEDA, VGT, YAROSLAVSKIE KRASKI and others.

WE KNOW EVERYTHING ABOUT PAINTS!

Due to company development, we invite a Head of Marketing to join our team.

We are looking for a leader who can turn marketing strategy into concrete actions and measurable results: attract customers, support sales growth, develop brands, and increase the efficiency of marketing investments.

Your responsibilities will include marketing support for the "Mir Krasok" retail chain and distribution, store design, trade marketing, and development of private label brands.

• Developing and implementing a marketing strategy: setting priorities in line with the company's business goals, forming an annual plan and budget, controlling execution;
• Analyzing the market and identifying growth points: studying competitors and consumer trends in the paint and varnish, construction, and finishing materials segments;
• Supporting sales growth: developing measures to increase traffic, conversion, average check, and repeat purchases;
• Organizing advertising campaigns: planning and launching offline promotion for existing and new stores, developing advertising concepts and creative materials;
• Developing the visual identity of the "Mir Krasok" chain: implementing unified design standards, controlling adherence to corporate style, developing new store layouts, and organizing the design of facades and sales floors;
• Managing the production and placement of advertising materials: POS materials, signage, and advertising structures;
• Developing trade marketing in retail and distribution: planning promotions, seasonal offers, and special events, including jointly with manufacturers, evaluating their effectiveness;
• Developing loyalty programs and customer retention: proposing and implementing mechanics that stimulate repeat purchases;
• Creating and developing private label brands: participating in the formation of assortment and price positioning, developing brand concepts, names, corporate identity, and packaging;
• Coordinating the launch of new products: interacting with commercial and procurement departments, organizing advertising support for private labels;
• Managing the marketing department and contractors: delegating tasks, controlling deadlines, quality, and budget, optimizing processes, and increasing team performance;

• Higher education in marketing, management, economics;
• Marketing experience of 5 years or more, including at least 2-3 years in a leadership position;
• Experience working with retail chains; preference will be given to candidates with experience in DIY, construction and finishing materials, home goods, or FMCG;
• Practical experience with advertising campaigns, trade marketing, and budget management;
• Experience in designing retail outlets and developing POS materials;
• Experience in creating or developing private label brands will be a significant advantage;
• Understanding of category management, pricing, and assortment;
• Skills in marketing analytics, budgeting, ROI/ROMI evaluation;
• Successful experience in managing a team and contractors; systematic approach and results orientation;

• Work in a stable company with a 24-year history and a strong position in the paints and varnishes market;
• Large-scale tasks at the intersection of marketing, retail, distribution, and brand development;
• Opportunity to implement your own initiatives and influence company development;
• Official employment according to the Labor Code of the Russian Federation from the first working day;
• Professional training and development at the company's expense;
• Social and material support for employees;