Product Manager at THE CULTT

To apply for the vacancy, please fill out the form at the link -

About the Product and Team

THE CULTT is an ecosystem with an endless cycle of iconic accessories and the leading resale platform in Russia. Our mission is to shape a culture of new consumption by creating a cycle of iconic accessories, where each item gets a new life.

The THE CULTT collection includes rare lots from Hermès to The Row, as well as new items with curatorial selection.

THE CULTT is a new model of conscious luxury, where technology, service, and style merge in one space.

Media about us:

Resale startup THE CULTT wants to change consumption culture. Is it possible?

Resale startup THE CULTT specializes in reselling luxury bags and accessories. It was founded by Tatiana Ermakova, Daria Zosimenko, Maria Manaeva, and Anna Avtaykina in 2021. Before the resale platform, they were all somehow connected to fashion or business projects. Avtaykina was involved in developing media products for Yandex, Zosimenko worked as a personal stylist, Manaeva developed products at the adtech startup AstraLab, and Ermakova promoted the Russian swimwear brand "Pache". The partners themselves used similar services to resell items and realized that they lacked a selective approach and security on such platforms. The founders told Inc. Russia about how they are building their business and the problems they face.

Resale, curatorship, rental. Young projects changing the retail market in Russia

LOTS Market, The Cultt, and Cloudset

New course: what’s happening with the clothing resale market in Russia

Amidst the withdrawal of foreign brands from Russia, the resale market has become one of the few places where you can still buy premium fashion items. We found out from its key players what sanctions have actually led to – new opportunities or problems

How we see this role:

We are currently looking for a Product Lead who will be responsible for the development of all company products – website, app, and internal product for employees. Together with the Development Director, you will develop the company's product strategy and roadmap, and lead the product team focusing on buyer and seller experience.

The role involves close interaction with key stakeholders and leads of related teams – marketing, sales, procurement, accounting – and direct influence on key business metrics: GMV, profitability, conversions.

What we plan to do together?

Strategic Planning:

1. Formulate and own THE CULTT's product strategy
2. Prioritize initiatives based on clear criteria and metrics
3. Synchronize the product strategy with the company's business goals
4. Manage the roadmap and project backlog
5. Balance revenue growth with improving user experience – for both sellers and buyers

Team Management:

1. Manage the product team (product managers for buyer/seller experience streams)
2. Be responsible for the implementation of employees' projects
3. Build processes within the team so they scale with the growth of tasks
4. Act as an escalation point and decision-maker for disputed product issues

Research and Growth Identification:

1. Conduct customer development interviews and turn qualitative insights into product hypotheses
2. Analyze the market and competitors, track trends in the fashion, resale, and luxury resale markets
3. Identify new growth opportunities at the intersection of product, user experience, and business model
4. Implement strategic projects

Product Analytics:

1. Build a product analytics system from scratch or improve the existing one
2. Define and establish key product metrics as a common language for the team and business
3. Work with data to make decisions
4. Regularly track the impact of your decisions on key business metrics

What we expect from you?

1. Experience directly influencing key business metrics: GMV, revenue, profitability, retention, conversion
2. Experience managing strategic, complex projects – not just feature development, but also business-scale initiatives
3. Experience with two-sided platforms (marketplace, C2C/B2C2C, resale) will be a big plus
4. Strategic vision and critical thinking
5. Ability to work in a rapidly changing environment: adapt quickly, implement new processes and tools without losing momentum
6. Strong management skills: goal setting, feedback, team development
7. Product analytics (SQL is a plus, working with dashboards is a must)
8. 3+ years of experience in product management, with at least 1 year in a lead/manager role of a product team

Conditions:

Hybrid work format (2-3 days a week from the office)

Flexible compensation: discussed at the start, depends on your experience and willingness to take responsibility, quarterly bonus available

Open dialogue with management and a friendly team – the foundation of our culture

One of the most prominent brands in the fashion market

The project is developing, and you can grow with us! If you are interested in the vacancy, please fill out the form at the link -